HotelAppz is a next-gen hospitality-specific robust and open Guest Data Hub; which is much more than just a CRM & email marketing system. HotelAppz has a deep 2-way integration with MEWS and guarantees openness to specialized third party apps so Hotels are free to create their optimal tech stack. It also offers a central cockpit to manage GDPR compliance and track marketing efficiency. The integration between Mews and HotelAppz enables hoteliers to unify customer data across systems into one single customer view, trigger engaging communications an orchestrate targeted loyalty & marketing initiatives. The 2-way integration between Mews and HotelAppz provides hoteliers a powerful way to use the data found in MEWS for all their communication and guest management. It allows hoteliers to have a unified and complete customer data profile, across the two systems, in one single customer view, allowing targeted and engaging digital communications for marketing campaigns and loyalty & marketing initiatives. In addition to all the above, you can also upgrade to our module that also includes loyalty, called HotelAppz Pro Loyalty (listed separately in the Mews Marketplace). HOTELAPPZ PRO includes: -Data Collection & Aggregation - Strengthen Customer Relationship -All maintenance and customer support is included -No Set Up Fee. >Additional services that are optional may require additional one-time service fees. Some service options include: 1) connecting other data sources to HotelAppz (POS, Spa, Restaurant, Channel Managers, etc), 2) onboarding support including a) advice on defining customer interaction scheme, b) webinar training, 3) customization of automated marketing campaign templates, and 4) customization of BI dashboards or specific KPI implemented.