Presented by
Unfold is an annual hospitality tech forum hosted and curated by Mews. The fourth edition will bring together hundreds of the industry's most inspiring innovators, visionaries and thinkers to the Muziekgebouw in Amsterdam.
This year's theme: The New Standard in Hospitality.
500+
Hoteliers
009
Unmissable sessions
001
Infamous Mews afterparty
SPEAKERS
Featured speakers
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Keynote Speaker
Tom Ito
Principal


Hotelier
Kari Anna Fiskvik
Vice President Technology

Hotelier
Charlie McGregor
Founder & CEO


Technology
Harsha L'Acqua
CEO

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WHY ATTEND
Why join Unfold 2023?
Throughout the day we’ll have a packed schedule of presentations, panel discussions, breakout sessions and more – including plenty of networking space and downtime – all themed around The New Standard in Hospitality. Attendance is a must for any forward-thinking hotelier.
- Owners
- A full day of thought-provoking talks with industry leaders
- Inspiring ways to respond to the changing hospitality industry
- Time to meet and connect with peers from around Europe
- General managers
- Inspiring stories from hospitality innovators
- A full day to explore the future potential of your property
- Insights into the power of digital transformation
- Revenue managers
- New ways to turn your unused spaces into revenue streams
- Insights into the spending habits of the modern guest
- Learn creative strategies to maximize revenue
- IT leaders
- See what digital transformation means for hospitality in 2023
- Explore new solutions to streamline operations
- Get inspired by the ways peers customize their tech stacks
- Partners
- Networking with key decision makers
- A chance to connect with customers and future customers
- Breakout spaces for 1:1 conversations
PARTNERS
Meet our sponsors
This year's theme is the New Standard in Hospitality, so we've partnered with some true innovators that are pushing the boundaries of our industry.




TICKETS
How to register
Hoteliers
Great news if you’re a hotelier: tickets are just a small fee of €15 each. We’ll also plant two trees for every ticket bought, through our friends at Hotels for Trees – one for you, one for us. Make the world a little greener and get yours now.
Get a ticketNon-hoteliers
We’ve allocated 50 tickets for any non-hoteliers, tech partners, or consultants looking to attend. Oh, and we’ll also plant two trees for every ticket bought. Interested? You should be.
Get a ticketVENUE
Muziekgebouw
Amsterdam Netherlands
Unfold 2023 takes place at the stunning Muziekgebouw in Amsterdam. This state-of-the-art venue is the perfect place for hospitality’s visionaries to unite. It’s a short walk from Amsterdam Central Station, boasts panoramic views across the famous River IJ and is equipped with cutting-edge facilities that are as beautiful as they are modern. It’s a seriously impressive set-up and we can’t wait to share it with you.
See venueLEARN MORE
Resources
Industry
Mews Data Dive 2022 (H2)
Industry
10 ways to manage staff shortages
Industry
Hotel industry trends to watch out for in 2023
Industry
10 tips to improve your housekeeping operation
Industry
Empower your teams
Industry
IDC marketspace - PMS vendor assessment 2022
Industry
Five things to consider when choosing your next POS