RETHINKING AN INDUSTRY

1-2 DECEMBER • ONLINE

Mews Unfold 2021: Rethinking an Industry

Unfold is an annual forum hosted and curated by Mews, bringing together the industry’s most inspiring innovators, visionaries and counter-cultural thinkers.

This year’s event is themed around Rethinking an Industry in light of the challenges and opportunities presented by the last 18 months. Join us in exploring new ideas and developments within hospitality and beyond, as we focus on how to make the most of your property’s potential and consider the new technologies shaping our industry and altering the guest experience.

Unfold supporters

Speakers

Steven Haag

Saco Edyn

Unfold - Speaker PhotosCharlieMcgregor-TSH

Charlie MacGregor

The Social Hub

Carla Milovanov

Accor

Rami Zeidan

Life House

Matt Welle

Mews

James Bishop

SiteMinder

Tobias Koehler

Big Mama Hotels

Robin Clifford

Impala

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Recordings

Day 1 - 01.12 Day 2 - 02.12

Session 1: Our World Tomorrow Part 1

The 5 trends we expect to see sticking in hospitality

What have we learned from the last 20 months? How will this impact the way people think and buy? What are our expectations towards sustainability, digital messaging, security, and guest empowerment? We explore how to build on the innovation and transformation we’ve already seen.

Speakers:

Matt Welle, CEO, Mews
Richard Valtr, Founder, Mews

Session 1: Our World Tomorrow Part 2

Fireside chat with Jordan Hollander

Entering a new tech landscape - consolidation and funding
How will the biggest brands in hospitality respond?

Speaker:

Jordan Hollander, CEO, Hotel Tech Report

Session 2: Hospitality Tomorrow: Rethinking the Industry

Thinking forward but learning from the past, what trends and habits will stick and where should hospitality focus our growth?

Speakers:

Moderator: Matt Welle, CEO, Mews
Steve Haag, Managing Director, Saco - Edyn
Carla Milavanov, SVP Global Technology and Customer Services, Accor
James Lemon, Founder & CEO, Otolo (Partner, The Growth Works)
Vassilis Syropoulos, CEO, Juyo

Session 3: Industry Forecasts: Winning the Booking

Direct traffic is the holy grail for bookings, and managing your various channels will prove vital to maximizing profits. How do you balance occupancy with reservation reach?

Speakers:

Moderators: Leah Anathan, CMO, Mews, and Matt Welle, CEO, Mews
Henk Adriaans, MD of Europe, Revinate
James Bishop, Senior Director - Global Ecosystem, SiteMinder
Jens Egemalm, Director of Distribution, Pandox RMC
Joe Pettigrew, Senior Vice President, Commercial Strategy, YOTEL

Session 4: Realizing Your Property’s Full Potential

The world is adapting. Hybrid workspaces and co-working, hotels turned into homes and offices, and long stays are all on the rise. These are huge opportunities for hospitality, so what are we doing about it?

Speakers:

Moderators: Richard Valtr, Founder, Mews, and Matt Welle, CEO, Mews
Charlie McGregor, Founder, The Student Hotel
Rami Zeidan, Co-Founder, Life House
Bertrand Blancha, VP Global Hotel Technology, Accor
Klaus Kohlmayr, Chief Evangelist and Head of Strategy, IDeaS

Session 5: Mews Innovation Session: Our Vision for Hospitality

Want to know what hospitality will look like in five years' time? Dive into the world of Mews with our product gurus as they pick their brains about industry standards going forward. You’ll also get the inside scoop on some of our latest releases and see what we have in store for you for in 2022.

Speakers:

Jirka Helmich, Chief Product Officer, Mews
Aldair Borges, Project Manager Mews

Session 6: Build your Perfect Tech Stack

Each hotel is unique, and you should be able to build a tech stack that suits your property, employees, and customers. Learn from hotels who have been custom building their tech and automation to maximize their potential.

Speakers: