Venue
Muziekgebouw
Amsterdam Netherlands
Unfold 2023 takes place at the stunning Muziekgebouw in Amsterdam. This modern venue is the perfect place for hospitality’s visionaries to unite.
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GroteZaal
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Entreehal
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Muziekgebouw

Kleine Zaal
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GroteZaal
The Grote Zaal – aptly translated as ‘Big Hall’ – is where the magic happens. This impressive stage will host our keynote speaker and a multitude of panel sessions throughout the course of the day.
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Entreehal
From morning coffee breaks to evening cocktails, the Entreehal provides the perfect location for networking throughout the course of Unfold. You'll even spot a few of our partners there, so be sure to say hello.
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Muziekgebouw
This stunning venue in central Amsterdam boasts panoramic views across the famous River IJ and is equipped with cutting-edge facilities that areas beautiful as they are modern. We're sure you're going to love it.

Kleine Zaal
Kleine Zaal is where our Innovation Sessions will take place. Smaller in size, but brimming with ideas, these sessions will run in tandem with the main agenda in the Grote Zaal.
LOCATION
Finding the Muziekgebouw
Muziekgebouw is accessible by plane, train, bike and foot – you could even get there by horse if you have one handy. Point is, it's seriously central, just over a 10-minute walk from Amsterdam Central Station.
Get your ticket
Don't play it cool. Tickets are strictly on a first-come-first-served basis, so book yours now to avoid disappointment.
Register ticket