Edyn customer story

Edyn transforms its parking space management with Mews

Turing Locke, part of Edyn Group's Locke chain of aparthotels, realized a 10% boost in parking occupancy and an increase in revenue while saving staff time and stress simply by automating the bookings in Mews.

Book a demo

Edyn transforms its parking space management with Mews

Improved data reliability

Implemented dynamic pricing

Promoted parking as an added value

About Turing Locke and Locke Group

The Locke Group, a design-led aparthotel chain with 15 properties across the UK and Europe and part of the Edyn Group of properties, faced challenges with their parking space management. They had no way to control pricing or dynamically adjust rates. They also had a highly manual process and knew that when you have significantly more rooms than parking spots, overbooking is a risk. They were forced to run reports repeatedly to check the accuracy of their reservations and availability.

When Igor Kostadinov, Product and Deployment Manager at Edyn, first learned about the potential of bookable services to improve the way he sold and managed their parking spots, he jumped on board. They tested it at three properties, including the 64 spots at Turing Locke in Cambridge. The results were so positive that he immediately rolled it out across their entire portfolio.

Edyn transforms its parking space management with Mews Website body Image 1 1076 x 1352-50

“Our teams had to verify the information and data on the platform multiple times before agreeing to new sales and bookings. Now we know that if you have a spot booked, that’s it. You can clearly and confidently see it on the platform.”

Igor Kostadinov
Product and Deployment Manager, Edyn

Parking reservation data they can trust

Challenge

As a massive building with shared spaces and a focus on working with – and for – the community, the staff at Turing Locke was looking for a more efficient way to manage their parking bookings. They found themselves running multiple reports and repeatedly checking reservations, all of which was time-consuming, tedious and error-prone.

Solution

By managing their parking space reservations in Mews, the staff at Turing Locke was able to confidently handle high volumes of parking and guests without worrying that they were overbooking.

Result

Improved and consistent bookings for their 45 parking spots and 20 EV chargers for guests and community members.

"With parking bookable through Mews, we can now offer different prices and be more flexible. If you dive deep into this functionality, you can come up with a lot of creative ideas to boost benefits and profit."

Igor Kostadinov
Product and Deployment Manager, Edyn

Edyn transforms its parking space management with Mews Website body Image 5 1076 x 1352-50

Increased revenue from parking

Challenge

Previously Turing Locke was unable to adjust rates for different segments of guests, and it was challenging to develop an effective pricing strategy.

Solution

With the ability to manage parking spaces the same way they manage rooms, Turing Locke could start to apply rate management rules based on segmentation including vouchers for corporate clients or offer reduced pricing for guests who stay with them for more nights.

Result

They were able to increase revenue based on segment as well as peak times. A secondary outcome was the value that booking parking through Mews offered to the hotel’s sales team who use parking as a way to bring added value to bookings.

“Parking is now available together with our other pre-arrival add-ons and having it on our booking engine has made quite an impact.”

Igor Kostadinov
Product and Deployment Manager, Edyn

Edyn transforms its parking space management

Online reservations save staff and guests time

Challenge

Making and managing parking reservations was previously done completely offline, requiring guests to contact the property to reserve a spot. It was inconvenient for guests and staff, especially with staff members in different locations.

Solution

As soon as the functionality became available, Turing Locke added it to their Mews PMS and now have added it to Mews Booking Engine and online check-in so that guests can easily add parking to their reservation without the need to involve a staff member.

Result

They immediately saw a 25% boost in sales of parking spaces and now consistently have a 10% increase in parking spot bookings.

28% of parking spot bookings automated

Via booking engine or online check-in

3-5 minutes saved per parking reservation

By automating parking reservations

A look ahead

Igor says he’s already excited about the potential for even more automation to manage parking and other spaces around the edyn properties as well as to continue to grow revenue with segmented pricing.

At Mews, we’re looking forward to integrating with parking apps that will let hotels make their inventory of spots available to a larger number of users to expand their revenue potential even more.

Be the next success

If you're impressed at what these properties have achieved, why not find out what Mews could do for you?

Book a demo