About Turing Locke and Locke Group
The Locke Group, a design-led aparthotel chain with 15 properties across the UK and Europe and part of the Edyn Group of properties, faced challenges with their parking space management. They had no way to control pricing or dynamically adjust rates. They also had a highly manual process and knew that when you have significantly more rooms than parking spots, overbooking is a risk. They were forced to run reports repeatedly to check the accuracy of their reservations and availability.
When Igor Kostadinov, Product and Deployment Manager at Edyn, first learned about the potential of bookable services to improve the way he sold and managed their parking spots, he jumped on board. They tested it at three properties, including the 64 spots at Turing Locke in Cambridge. The results were so positive that he immediately rolled it out across their entire portfolio.