Optimand analyses real-time property demand and conversion data in order to increase direct bookings. It can be used to improve digital marketing strategies and increase profitability by delivering powerful, customer-driven insights. It's a powerful and innovative tool that can be leveraged by digital marketing and revenue management specialists to shift demand from OTAs to direct channels.

If you're interested in tracking the demand data, you can. All you need to do is to add a Google Tag Manager ID from your Mews control panel and your property demand will be tracked straight from your Mews booking engine page. To increase accuracy and achieve greater insights for your demand, you can also integrate Optimand with your properties’ websites.

Integration is a simple two-step process. All you need to do is install the tool from the Mews marketplace and the Optimand team will get in touch with you to find out the type of rooms you would like to track and number of accounts your team requires.


  • Advanced website analytics and conversion tools helping to increase your direct bookings
  • Detailed pickup analysis by room types, market and rate codes, also available via iOS and Android Apps
  • Visualization of your digital marketing campaign effectiveness
  • Visualization of your future real-time demand and ability to compare it against the pool of similar properties operating in your market
  • Automated daily and weekly reports of your website performance and PMS data
  • Multi-property dashboard available for hotel groups

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