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hoo is reinventing the way customers book their hotel.

Guests can either Book Now at the list price or Make an Offer in real-time on your rooms. That empowers you to offer fully dynamic pricing, based on your own occupancy needs without breaching any of your existing rate parity agreements. Simply activated through the MEWS marketplace, hoo is a unique distribution channel for your property that maximises your profits and simultaneously increases guest satisfaction. With automation enabled and privacy secured, you can simply accept or counter offers without any administrative overhead and, as you would with your own reservations team, incentivise users with either exclusive rates or added value, like a free breakfast or room upgrade. hoo only charges 5% commission on all bookings - significantly less than other booking sites - which gives you the flexibility to maximise occupancy while improving profit margins through our fully integrated, end-to-end system.