"You don't build a highly curated hotel brand just to hand a massive cut of your revenue to third-party channels. Mews fundamentally shifted our unit economics and put the control back where it belongs."
About Ash Hotels
Ash Hotels is a design-led hospitality group headquartered in New York City and operating across multiple U.S. cities. As it scaled its portfolio of restored historic properties, the team needed a more unified tech stack that could support growth without flattening what made each hotel distinct.
Mews became the PMS foundation for that next phase. Alongside booking engine, automated payments, multi-property management, online and mobile check-in, and a connected ecosystem of integrations, it gave Ash Hotels a platform built for portfolio consistency and long-term growth.
Mews Booking Engine and direct connections target lower OTA costs
Challenge
As Ash Hotels expanded, the team recognized a familiar industry trap: rising distribution costs eroding profitability. They needed to stop forfeiting revenue to commission payouts, cut through the dense web of intermediaries, and take ownership of their direct channels.
Solution
Mews delivered more than a functional booking flow – the shift led to a commercial reset. By pairing direct OTA connectivity with the Mews Booking Engine, Ash Hotels fundamentally shifted their distribution strategy. It reduced their reliance on costly middlemen and consolidated their operations into a cohesive tech stack. For a brand defined by highly distinctive properties, achieving this balance of back-end control and front-end consistency is vital. With a full command of their own inventory, Ash Hotels is perfectly positioned for its next phase of growth.
Result
- Estimated $15K annual OTA savings
- Direct OTA connections in place
Mews Multiproperty standardizes a growing portfolio
Challenge
Managing multiple hotels across different setups made portfolio-wide consistency harder to maintain.
Solution
Mews became the PMS foundation for portfolio-wide standardization. Ash Hotels uses multiproperty setup to manage users, rate structures and central administration across the portfolio. That gives them a cleaner operating model as more hotels come online. It also makes onboarding more repeatable from one property to the next. By the time their Ulysses hotel went live, the team was already fluent in Mews. For a fast-growing group of highly individual hotels, that kind of repeatability and operational plug-and-play is the dividing line between a basic PMS and a true, scalable platform.
Result
- Five hotels live by March 2026
"Opening a new property is always an exercise in organized chaos, but for the first time, our tech stack wasn't part of the problem. That’s the moment you realize you have a blueprint for scaling."
Mews Payments supports a cleaner finance workflow
Challenge
Back-office friction rarely stays in the back office. Sooner or later, it impacts the entire operation. Before Mews, Ash Hotels was bogged down by payment complexity and reporting bottlenecks. To work around the limitations of their existing Sage integration, the finance team was stuck manually posting 57 separate journal entries.
Solution
Mews Payments replaced that heavy lifting with automated payment and settlement logic. Crucially, by shifting from sales-day batching to rolling payouts, the team unlocked faster, highly transparent settlements and an immediate improvement in cash flow. By natively connecting operations, reporting and payments, Mews transformed Ash Hotels’ financial architecture from a fragmented daily chore into a cohesive, scalable stack. Instead of burning hours reconciling the ledger, the team now relies on a system that works cleanly in the background. For an expanding group, this is the deployment of a financial engine built to accelerate growth rather than restrict it.
Result
- Faster, more transparent payouts
- Improved cash flow by switching from sales-day batching to rolling payouts
“Moving to Mews Payments cleaned up our ledger and unblocked our back office. The system actually does the heavy lifting now."
Online check-in and easy upsells for a smooth guest journey
Challenge
Ash Hotels aimed to standardize the digital guest journey across a growing portfolio without making the experience feel corporate or generic. They needed front-end tools that felt as sophisticated as their lobbies, backed by rigorous consistency.
Solution
Mews delivered a digital guest journey that elevates the stay rather than intruding on it. With frictionless mobile check-in, intuitive upselling and a smoother booking flow, Mews modernized digital touchpoints without forcing unique properties into a one-size-fits-all mold. It bridges the gap between these sleek guest-facing tools and the core operating system powering the hotel. The result is exactly what high-end boutique hospitality demands: technology that acts as an invisible concierge orchestrating a flawless stay, and it supports the brand's aesthetic rather than detracting from it.
Result
- Easy upsells built into the guest journey
Integration spotlight
Toast POS
Food and beverage shouldn't live in a silo, and guests shouldn't be reaching for their credit cards when they just want to charge a martini to their room. Integrating Toast POS directly with Mews bridges the gap between the dining room and the front desk. It ensures frictionless room routing, stops revenue leakage from lost paper dockets and gives the finance team a unified view of total guest spend without the end-of-day reconciliation headache.
