Dailypoint is a cloud-based system that collects data from all relevant sources, such as the POS, hotel website, newsletter, questionnaire system and Wi-Fi, and creates a central, consolidated profile for each guest using patented data cleansing processes and AI. The solution offers almost 20 of their unique modules (Central Profile, Campaign-Management, Questionnaires, TripAdvisor Partner, Vouchers, etc.) and more than 100 solutions on their own market place.
- Fully automated data cleansing and a privacy dashboard for GDPR compliance
- Creation of interests and preferences using machine learning and AI
- Campaign management with marketing automation
- Questionnaire system (preferred partner of TripAdvisor, HolidayCheck) and interfaces to Trustyou etc.
- Creation of Offers and HTML confirmations for multiple sources (e.g. IBE) Website-Tracking
- Integration of WiFi Data Dashboard, Analytics and BI