LoungeUp is an all-in-one platform for guest relationship and hotel operations management, used by more than 3000 tourist accommodation providers from 3-star to luxury hotels, as well as hotel groups and chains. It aims to streamline and personalise the guest experience whilst simplifying operational work and increasing the establishment’s revenue. The solution offers many features which, integrated with one another, enable hotels to increase productivity, improve guest satisfaction, maximise additional revenue and build guest loyalty. LoungeUp recovers guest information and data from the hotel’s various software, enriches them and compiles them in ultra-comprehensive guest files. This single guest database enables the segmentation of guests in order to send them tailored messages at key points of their stay. LoungeUp therefore makes it possible to manage guest interactions via email, SMS, WhatsApp, Facebook Messenger and on a mobile and web app, as well as simplifying procedures and access to services: check-in/out, ordering of services, concierge, tourist guide, reporting of problems, mobile key, digital press, ... All guest requests are tracked and centralised in order to avoid oversights and optimise teams’ day-to-day work. The solution also allows for better coordination between teams by making it easier to communicate and pass on instructions. By optimising interactions and task management, LoungeUp significantly increases the efficiency of teams and therefore the hotel’s satisfaction rate and revenue.