As a pilot property for CIC Hospitality and BWH Hotels, this Danish hotel sets a template for scalable, multi-property tech adoption, with Mews as the digital backbone.
“Mews Payments has been essential in saving time and securing revenue, even in cases of no-shows. This new-found efficiency allows us to focus more on providing exceptional guest service.”
About Aiden by Best Western Lolland
Aiden by Best Western Lolland is a high-tech hotel located in Denmark and operated by CIC Hospitality. This hotel operator boasts a portfolio of 30 properties across Scandinavia, all focused on embracing automation and a guest-centric approach. Aiden Lolland has 171 rooms, a fitness center, sauna, bar and restaurant, all operationally connected via Mews. Their efficiency is further enhanced by offering Mews-powered self-service options, including digital ordering for food and drinks, along with seamless check-in and check-out.
Effortless onboarding with Mews University
Challenge
Aiden Lolland was eager to equip its staff with the skills necessary to deliver top-notch service without lengthy training sessions. They sought a solution that would ensure a smooth onboarding experience and foster employee loyalty in the long run.
Solution
Enter Mews University, an intuitive training platform that offers comprehensive and user-friendly resources to help new employees get up to speed quickly. With remote access and role-based learning paths, staff members can learn independently at their own pace. Aiden Lolland has successfully developed a highly skilled and confident team capable of focusing on what they do best – providing exceptional guest experiences. The streamlined onboarding process with Mews ensured that everyone feels supported and valued, leading to higher staff retention rates and overall satisfaction.
Result
- Quickly set up Mews and trained the staff, ensuring a smooth transition to the new system
"Mews University has transformed our onboarding process. New hires are learning quickly, and it’s making a big difference in team morale. Mews has already saved us so much time, the system is simple and user-friendly."
Driving loyalty through personalized service powered by guest profiles
Challenge
Creating a memorable experience for guests requires understanding their individual needs and preferences. But capturing and safely storing all that data is a challenge without a modern PMS.
Solution
With Mews, the team can securely manage and store vital information in guest profiles, from room preferences to allergies. Real-time access to guest history, preferences and loyalty membership information helps staff deliver tailored offers that enhance each guest’s stay. This personalized approach has fostered deeper guest loyalty and satisfaction, setting Aiden Lolland apart from competitors. Guests leave not just satisfied but genuinely impressed by the attention to detail and care they received.
Result
- Happier guests who receive highly personalized service
- 27% of returning guests in 2025
- €114 of average value added during online check-ins
“The ability to personalize guest experiences through Mews has enabled us to delight our guests with those special little touches that make their stay truly memorable.”
CIC Hospitality scales revenue management across 20+ hotels with Atomize
Challenge
As CIC Hospitality expanded its portfolio, manual pricing and fragmented oversight made it difficult for a small revenue team to scale efficiently. One revenue manager couldn’t realistically manage multiple properties without sacrificing performance.
Solution
CIC Hospitality adopted Atomize, a Mews company, to automate pricing and centralize revenue management. A multi-property dashboard provides a clear view of performance by property, brand and region, allowing the team to quickly identify where action is needed most. Atomize’s data-driven pricing engine removed emotional and historical bias, optimizing rates in real time across all room types up to 730 days into the future. The team can now focus on securing long-term base-load contracts and improving budgeting. The system’s ease of use also ensured hotel teams could adopt it quickly without heavy training.
Result
- 10-20% RevPAR uplift across properties, with a 13% average portfolio increase
- 30+ hours saved per month per Revenue Manager, equivalent to one full working day per week
- CIC can confidently scale revenue management without adding headcount
“Atomize has generated fantastic results for us. All our properties run on full-price automation, which means we save vast amounts of time while increasing RevPAR across the portfolio.”
No queues and smoother stays with Mews Kiosk
Challenge
The team aimed to eliminate administrative burdens at the hotel level, allowing staff to devote more time to guest interactions. They needed a solution that would facilitate self-service without compromising personal touch.
Solution
Mews Kiosk offers an intuitive self-service solution that allows guests to check in and out with ease. This system not only increases efficiency but also transforms how staff engage with guests, allowing for more meaningful interactions. Thanks to Mews Kiosk, Aiden Lolland can offer high-value service while reducing wait times for guests. Digital guest journey is a differentiator – CIC Hospitality has established Kiosk check-in as a key performance indicator.
Result
- 54% check-in rate via Mews Kiosk
- 76% check-out rate via Mews Kiosk
"Mews Kiosk has revolutionized our front desk operations. Guests love the convenience, and our staff has more time to engage with them personally."
Partnership highlights
The two-way integration between Mews PMS and BWH CRS enhanced connectivity by ensuring seamless synchronization of reservations, availability and inventory. The connection will also enhance the Best Western Rewards loyalty program by enrolling new members and automatically updating guest loyalty statuses, ensuring a smooth and personalized guest experience.
Integration spotlight
BookBoost
BookBoost is a guest messaging tool that integrates directly with Mews, offering multi-channel website chat, automated messaging and a chatbot. Its in-built analytics and reporting provide actionable insights and simplify CRM campaign management, keeping staff in a single platform.
Visma Accounting
Visma Accounting is a leading business solution in Northern Europe. With the Mews integration, CIC Hospitality automates the transfer of PMS financial data, ensuring Danish VAT compliance and saving time by streamlining accounting processes.
