Your Apartment benefits from embracing hospitality tech
The UK apartment and aparthotel brand uses automation to boost efficiency and increase revenues.
increase in direct bookings
saved every day
by the reservations team through automation
increase in upselling
With dozens of serviced apartments located across Bristol, a traditional on-premises property management system would be time-consuming and expensive to implement.
Mews is a cloud-based system that provides 100% online implementation. This means there was no need to visit each location to install software, also ensuring that staff were able to keep safe and abide by any travel and distancing rules because of Covid-19.
• All 100+ apartments went live in four weeks
• Full online implementation during Covid-19
Customers could only search for individual apartments as the booking engine would only show one apartment at a time. Potential bookings were being lost because available nearby apartments weren’t shown.
The Mews Booking Engine allows customers to search by date and city, meaning that all available apartments in the area are displayed, improving the booking rate significantly.
• The number of direct bookings almost doubled
• 70% of all bookings are made directly from the Your Apartment website
Every morning, someone on the reservations team had to go in early and manually search for the day’s important information (check-ins, housekeeping requirements etc.), a process that would typically take an hour and a half or if not longer.
Mews Business Intelligence offers a number of smart reports that can be customised to give departments the exact data they require, saving time and improving data accuracy. There are specialist reports for the reservations team, the finance team, marketing, and general management.
• One and a half hours saved every morning by the reservations team thanks to Daily Reservations Report
• Reporting and analysis now informs marketing campaigns – for example, the data showed short lead times for bookings, so the team launched a special offer for bookings made eight weeks in advance
Your Apartment use five integrations, including accounting and a specialist mobile key solution.
Your Apartment plan to continue their success by expanding into new UK cities, with plans to open aparthotels in Cardiff and Liverpool later this year. Testing and implementing new integrations is also high on the list of priorities, ensuring the business makes the most of its unrivalled connectivity with Mews.
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