Your Apartment customer story

Your Apartment benefits from embracing hospitality tech

The UK apartment and aparthotel brand uses automation to boost efficiency and increase revenues.

85% increase in direct bookings

2 hours saved every day

by the reservations team through automation

75% increase in upselling

About Your Apartment

Your Apartment has over 230 serviced apartments across Bristol, Milton Keynes, and London.. They welcome guests for both leisure and business, with short trips as well longer, multi-month stays common.

When looking for a new hospitality system, the Your Apartment team wanted a tech-driven solution that would connect and automate the combination of systems they were using. Given that in most of their apartments they are unable to have receptionists to manually check in guests, it was vitally important that the new platform would allow for keyless check-ins and other contact-free and remote operations.

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100+ apartments onboarded in less than a month

Challenge

With dozens of serviced apartments located across Bristol, a traditional on-premises property management system would be time-consuming and expensive to implement.

Solution

Mews is a cloud-based system that provides 100% online implementation. This means there was no need to visit each location to install software, also ensuring that staff were able to keep safe and abide by any travel and distancing rules because of Covid-19.

Result

• All 100+ apartments went live in four weeks
• Full online implementation during Covid-19

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Mews Booking Engine doubles direct bookings

Challenge

Customers could only search for individual apartments as the booking engine would only show one apartment at a time. Potential bookings were being lost because available nearby apartments weren’t shown.

Solution

The Mews Booking Engine allows customers to search by date and city, meaning that all available apartments in the area are displayed, improving the booking rate significantly.

Result

• The number of direct bookings almost doubled
• 70% of all bookings are made directly from the Your Apartment website

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"We chose Mews to further improve the contactless customer experience from booking through to check-out. Given the constant change in COVID restrictions, it has allowed us come out of lockdown on the front foot and stand out from our competitors."

Dan Robinson
Marketing Digital and PR Lead, Your Apartment

Automated reports save time and inform decisions

Challenge

Every morning, someone on the reservations team had to go in early and manually search for the day’s important information (check-ins, housekeeping requirements etc.), a process that would typically take an hour and a half or if not longer.

Solution

Mews Business Intelligence offers a number of smart reports that can be customised to give departments the exact data they require, saving time and improving data accuracy. There are specialist reports for the reservations team, the finance team, marketing, and general management.

Result

• One and a half hours saved every morning by the reservations team thanks to Daily Reservations Report
• Reporting and analysis now informs marketing campaigns – for example, the data showed short lead times for bookings, so the team launched a special offer for bookings made eight weeks in advance

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“The bottom line is you can save time and you can save money. I’ve used so many property management systems in the past and Mews is the best at making everything simple.”

Dan Robinson
Marketing Digital and PR Lead, Your Apartment

Integration spotlight

Your Apartment use five integrations, including accounting and a specialist mobile key solution.

Revinate

Revinate is a CRM (customer relationship management) and email marketing software. The Marketplace integration gives Your Apartment a wide range of tools, including email automation, gather guest feedback, and upselling. Revinate has made a huge impact, particularly with the latter, boosting the amount of upselling by roughly 75% through offering additional products such as early check-in, parking and late check-out.

View Revinate

Looking ahead

Your Apartment plan to continue their success by expanding into new UK cities, with plans to open aparthotels in Cardiff and Liverpool later this year. Testing and implementing new integrations is also high on the list of priorities, ensuring the business makes the most of its unrivalled connectivity with Mews.

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