Unfold Amsterdam 2026

Unfold is hospitality's forum for innovation. Hosted by Mews, the event unites hundreds of inspiring hoteliers, technology leaders and visionaries for an unmissable day exploring our industry's future.

Attend dozens of unique presentations, panels and breakout sessions designed to inspire you to rethink what’s possible at your property, with real takeaways you can apply the next day.

Connect with hundreds of hoteliers, innovators and industry visionaries. Exchange tips and ideas, discover new solutions, and build meaningful relationships across Europe and beyond.