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A new era for Southern Virginia’s boutique hotels as The Laurel, The Bee, and The Holbrook embrace market-leading PMS Mews to power growth and foster community connection
[Dallas, Texas – 15 January 2026] - The Danville Hotel Collection, a developer and asset manager known for transforming historic properties into vibrant boutique destinations and supported by Retro Hospitality, has selected Mews, the leading operating system for hospitality and shared spaces, to power its growing portfolio. The partnership will bring The Laurel Hotel, The Bee Hotel and The Holbrook Hotel onto a unified modern platform that streamlines operations, strengthens guest engagement and supports scalable growth.
Celebrated for honoring Danville’s rich heritage and community spirit, the collection spans award-winning boutique stays, extended stay accommodations, and a forthcoming flagship opening in 2026. Together with Mews, The Danville Hotel Collection is set to elevate the guest experience and future-proof its expanding portfolio.
As Danville’s tourism sector accelerates and new developments advance across DHC’s Hospitality portfolio, the Collection sought a next-generation PMS that could automate manual work for small teams, strengthen direct booking opportunities, integrate seamlessly with F&B and event management systems, and centralize reporting for asset management and future growth.
“Mews is a perfect fit for our reimagined, one-of-a-kind properties,” said Bob McDonald, Asset Manager at Danville Hotel Collection. “Our previous platform limited how far we could go. With Mews, we’re elevating marketing, guest engagement and operational flexibility. It removes many day-to-day headaches – from check-ins and payments to managing guest profiles – and the seamless communication across teams plus integrations will save us valuable time and help us deliver an even stronger guest experience. Most importantly, our on-the-ground leadership team, led by Madison Eades, had the final say in the decision, ensuring the platform truly supports daily operations.”
Michael Coscetta, President of Mews, commented “The Danville Hotel Collection shows how technology and heritage can work hand in hand. With Mews, their properties can automate manual processes, scale efficiently, and build deeper guest connections, and we’re excited to be part of their next chapter.”
The Laurel Hotel will be the first property to go live in February 2026, followed by The Holbrook and The Bee. The Collection sees this as a key milestone in supporting future growth, with more historic projects planned under the DHC umbrella.
About the Danville Hotel Collection
The Danville Hotel Collection is reshaping Southern Virginia’s hospitality landscape by pairing historic preservation with modern guest-centric design. Its portfolio includes The Bee, The Holbrook, and the upcoming Laurel Hotel, each offering a distinct experience rooted in Danville’s rich history and renewed momentum
Learn more:
The Bee: danvillebeehotel.com
The Holbrook: theholbrookdanville.com
The Laurel: laurelhoteldanville.com
Media contact: madison@danvillehotelcollection.com
About Mews
Mews is the leading platform for the new era of hospitality. Powering 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.
Media contact: press@mews.com