[AMSTERDAM – 12 June 2025] Mews, the industry-leading hospitality cloud, today announced the appointment of Martin Reichenbach as Senior Director of Market Development EMEA. With an impressive track record of entrepreneurship and leadership, Martin will spearhead growth and foster deeper relationships across the region.
Martin is best known as the founder and former managing director of Apaleo, a cloud-based SaaS platform that reimagined property management system for hoteliers and serviced apartment operators. Over seven years, he grew Apaleo into a trusted partner for leading hospitality brands.
Prior to Apaleo, Martin spent three years at Simon-Kucher & Partners, the global leader in pricing consulting, advising multinational software and telecom companies on go-to-market strategy.
“Mews is built for innovators, and Martin is exactly that,” said Matt Welle, CEO of Mews. “His passion for transforming industries through technology and his deep understanding of the hospitality sector makes him a perfect fit for our mission to modernize the guest experience. As we continue our expansion across EMEA, Martin’s leadership will be instrumental in further strengthening our presence and ensuring our platform delivers exceptional value to local markets.”
Martin added: “I’ve long respected Mews for how boldly and effectively it’s reimagined hospitality technology. At Apaleo, we shared the same mission — to liberate hoteliers from outdated systems and help the industry move forward. I’m proud of what we built, and joining Mews now feels like a natural continuation of that journey. With its momentum and scale, Mews offers the platform to fully realize this vision on a global level — and I’m excited to contribute to that next chapter.”
The appointment of Martin Reichenbach underscores Mews’ commitment to redefining the hospitality industry through a powerful cloud-based ecosystem and a relentless focus on guest-centric innovation.
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About Mews
Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.
Media Contact: press@mews.com