11 April 2024

Mews Unfold 2024 is ready to set the agenda for hospitality’s future

The annual hospitality tech event takes place this year at the Muziekgebouw in Amsterdam on Wednesday 29th May. 

 240320-1_Unfold_Press Release

[Amsterdam, 11 April 2024]Mews, the industry-leading hospitality cloud and winner of Best PMS at the HotelTechAwards 2024, has revealed the details for its annual hospitality tech forum, Mews Unfold. 

The one-day event takes place in Amsterdam at the stunning Muziekgebouw on 29th May. This year’s theme is Shaping Hospitality’s Future, and the focus is on providing hoteliers with a combination of inspirational thought-leadership and practical tips on running a more profitable, guest-centric business. 

“Unfold is an event unlike any other in hospitality,” said Richard Valtr, Mews Founder. “It’s specially curated to provide hoteliers with insights that will have a meaningful impact on empowering remarkable hospitality. It’s also a wonderful community experience and a unique opportunity to connect with hundreds of other passionate hoteliers and hotel tech innovators.” 

A packed day of panels and presentations take place on the main stage, while concurrent technology workshops take place in smaller breakout rooms. The list of confirmed speakers includes hoteliers, technology leaders and consultants, and features innovators such as: 

  • Dimitris Manikis, President and MD for EMEA at Wyndham Hotels and Resorts 
  • Fiona McDonnell, VP Global Partner Services at Booking.com 
  • Denis Monterlay, CFO at The Social Hub 
  • Tamara Lohan, Co-Founder and CEO at Mr and Mrs Smith 
  • Eirik Bogsnes, Executive Vice President at Strawberry 

They will be joined by representatives from innovative hospitality brands like Sircle Collection, Zien Group, Mercure Hotels and YHA, and leading tech partners like Atomize, Event Temple, IDeaS, Flexkeeping and Flyr. 

Key topics on the agenda include how to elevate brand experiences, adapting to changing business models, hospitality investment trends, and an exclusive look at upcoming Mews products and releases. 

2024 is the fifth edition of Mews Unfold. Last year’s event brought together over 600 hoteliers and industry leaders, and 2024 promises to be the biggest Unfold yet.  

To explore the agenda and speakers in more detail and to purchase tickets, visit the Unfold website. 


About Mews 

Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, The Strawberry Group, The Social Hub, and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia.