14 February 2024

The Chocolate on the Pillow Group selects Mews for four leading properties

The group’s brand portfolio includes more than 4000 rooms in over 20 hotels in the DACH region. 

[Cologne, 14 February]Mews, the industry-leading hospitality cloud that has recently surpassed 5000 customers, was selected by The Chocolate on the Pillow Group for GHOTEL hotel & living Bochum, GHOTEL hotel & living Würzburg, TRIBE Baden-Baden and Mercure Zurich City. 


Previously known as GHOTEL Group, the multi-brand hotel operator has several strategically located sites in German-speaking countries. The group runs the hotel projects TRIBE and the Hoxton, both brands of the Accor and Ennismore joint venture. 

Just like the rest of the industry, we were struggling with recruiting experienced hotel staff,” said Jens Lehmann, COO and Managing Director at The Chocolate on the Pillow Group. Thanks to Mews, we could simplify procedures and introduce automation where possible.”  

The Chocolate on the Pillow Group plans to roll out Mews throughout the nine properties under their own brand (GHOTEL hotel & living). Having a standardized PMS across all hotels was crucial for ensuring a strongly centralized IT and digital structure. 

For future growth, the group needed a highly flexible PMS that would enable them to quickly roll out new properties and implement tech on short notice after takeovers. 

Custom integrations were another reason The Chocolate on the Pillow chose Mews. Through a privately built integration, they introduced a new Avatar kiosk in GHOTEL hotel & living Bochum. This time-saving check-in solution reflects The Chocolate on the Pillow’s modern vision of tech-powered hospitality. 

“Digitization is our main priority – we aim to lift the burden of repetitive processes through automation,” continues Erik Florvaag, CEO and Managing Partner at The Chocolate on the Pillow Group. “Mews lets us simplify everything, from digital check-in to payments. Our employees are relieved and empowered to look after the guests more. In our opinion, that´s a good example of enabling genuine hospitality.” 

For brands like TRIBE, self-service has become increasingly important. Powered by Mews, The Chocolate on the Pillow hopes to expand their self-service developments to some Ennismore and Accor properties.  

“Like us, The Chocolate on the Pillow values the essential ingredients for memorable experiences: the interpersonal, the emotional and the digital,” said Matt Welle, CEO at Mews. “I love it when hoteliers use advanced hotel tech to reach impressive results while making both staff and guests happier.” 



Katie Halfhead, Senior Communications Manager 



About Mews 

Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, Generator-Freehand, The Strawberry Group, The Social Hub, Life House and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia. 

About The Chocolate on the Pillow Group 

The Chocolate on the Pillow Group stands for a portfolio of over 20 hotels in the DACH region. With over 750 employees, the group operates hotels under its own brands (GHOTEL hotel & living, nestor) as well as other properties under the brands of the international hotel operators Accor (Novotel, Mercure, ibis Styles, ibis, ibis budget, TRIBE, the hoxton), Marriott (Moxy) and Intercontinental (Holiday Inn, Holiday Inn Express).   

The hotel group, which was founded in 1994 and most recently operated as the GHOTEL Group, has set itself the task of setting new standards for hospitality with state-of-the-art hospitality concepts and aims to revolutionize the way hotels are managed. As a competence partner for institutional investors, private investors and joint ventures, The Chocolate on the Pillow Group, in close cooperation with Art-Invest Real Estate and the Zech Group, covers the entire value chain from hotel construction, planning and realization to hotel operation.   

More about The Chocolate on the Pillow Group at: www.cotp.group