Running smarter, growing faster: Stay Awesome and Mews
With Mews, this sustainable brand from Germany enjoys quick onboarding, automated operations and impressive growth across its hybrid portfolio.
Stay Awesome customer story
7
properties live within 18 months
2-3 days
to onboard each property
20%
revenue uplift vs internal projections after adopting Atomize
About Stay Awesome
Stay Awesome operates a growing collection of hybrid properties across Germany. Each location blends hospitality, art and community - from artist studios to lively event spaces hosting workshops, exhibitions and even the occasional rave. Sustainability sits at the heart of Stay Awesome's model. From energy-efficient buildings and CO₂ tracking to creative partnerships, every property is designed to have a positive impact.
Mews gave Stay Awesome the freedom to focus on people, not problems. The platform's simplicity and stability have drastically reduced IT issues and support requests. Front-desk teams now act as community managers while revenue management runs automatically. And the guest experience finally feels as dynamic as the brand behind it.
"We don't want our properties to just be concrete blocks near a train station. We want them to be part of their ecosystem; a living space that gives back to the community."
Faster hotel launches powered by Mews
Challenge
Stay Awesome often takes over distressed or insolvent hotels, transforming them into profitable, community-driven spaces. Each takeover demands quick setup and operational stability, something that proved nearly impossible with their previous system.
Solution
Using Mews' implementation tools and hands-on support, Stay Awesome can bring new properties online in record time. Their dedicated onboarding manager oversees each setup with care - guiding the team through every step, resolving issues and noting requests for tailored configurations. The intuitive interface makes it easy for staff to get up to speed, even those with limited tech experience, while Mews University provides extra support whenever needed.
Result
- Expanded from 2 to 7 properties in 18 months
- Average onboarding time is 2-3 days
- Staff are more confident and independent with Mews
"With Mews, we can bring a new property online in under a week. Our team loves how logical the system is - everything they need is right where they expect it."
Mews Kiosk: From reception to community management
Challenge
Stay Awesome wanted to free staff from reception duties so they could focus on building guest relationships and managing community events – without losing efficiency at check-in.
Solution
Stay Awesome apartments operate entirely staff-free, and even in their hotels, employee intervention is rare. Guests check in either online or through Mews Kiosk, completing the process independently. Mews Kiosk also enables effortless upselling, with options like early check-in, late check-out and pet stays all automated within Mews. It's a seamless setup that shines during late-night arrivals, when floor markings guide guests straight to kiosks.
Result
- 100% self-check-in rate for apartments
- Reduced reception workload and smoother guest flow
"Our apartments run completely without staff. We have a 100% self-check-in rate: 40% of it happens online and 60% via Mews Kiosk. It works perfectly."
The backbone of operations? Automation and in-house AI
Challenge
As a tech-forward brand, Stay Awesome relies on automation to keep operations lean while freeing staff to engage more deeply with guests. But previous automation tools, such as an external guest journey provider, were clunky and disconnected.
Solution
Stay Awesome uses Mews Open API to shape their tech exactly how they want it. They've built custom AI agents for chatbots, invoicing and guest communication – all directly connected to Mews PMS. Automation runs through every layer of the operation, from check-ins to payments to messaging. The result is a system that works quietly in the background, saving time for staff and driving a significant rise in guest satisfaction.
Result
- Fewer third-party dependencies
- Internal AI agents reduce manual work
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"We realized that if you do it yourself, it works better, and with Mews Open API, we can build exactly what we need. Our AI agents can chat with guests, help with invoices and support operations without adding more tools."
The payment flow that runs itself
Challenge
Before Mews, handling payments was a mess of manual tasks and reconciliation errors. Stay Awesome wanted a reliable payment flow that would reduce friction for both guests and staff.
Solution
With Mews Payments, nearly every transaction now happens before arrival or through Mews Kiosk. Pre-authorizations, refunds and company invoices are fully automated, allowing front-office teams to focus on building community and running events instead of chasing payments. Guests enjoy a smooth experience from check-in to check-out, and any payment task can be handled in just a few clicks – with total confidence in the system.
Result
- Fully embedded payments
- Fewer billing errors and guest payment issues
Smarter pricing decisions with Atomize, a Mews company
Challenge
As Stay Awesome expanded, they needed a revenue management system that could handle multiple properties efficiently, without constant manual oversight.
Solution
After benchmarking Atomize against their previous RMS, the team quickly saw the difference. As Atomize pulls in a wider range of market signals and data, forecasting improved dramatically. It's particularly useful for managing group bookings and rates, while its advanced reporting capabilities, powered by the latest BI tools for hotels, make it a strong asset for strategic planning.
Result
- 20% higher revenue increase compared to initial projections
- Greater trust in automation and data accuracy
"Our revenue manager is thrilled with Atomize. It's more predictive and integrates beautifully with Mews."
Looking ahead
With Mews at the core of their operations, Stay Awesome is focusing on the next frontier: AI-powered guest experiences and hyper-personalized communication.
“We’re moving from guest journey to pre-booking and post-stay engagement,” says Julian. “The goal is a seamless experience from the first click to the final goodbye.”
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
