True hospitality is more than a service – it’s a mindset. It’s an approach that welcomes people as they are and meets them with care and dignity, whether they’re traveling for leisure, fleeing conflict, or simply trying to make it through the day.
As a global community of hoteliers, guests and technology partners, we all have a part to play in creating a more accommodating world. This goes beyond providing meaningful guest stays – it means helping some of the world’s most marginalised, displaced and vulnerable people.
Our ESG (environmental, social and governance) mission is simple but ambitious. We aim to use our platform as a hospitality tech company to make hospitality synonymous with its true meaning: making the world more welcoming, inclusive and human. That doesn’t just mean launching new policies or setting sustainability goals. It means redefining what hospitality can and should be – and making a practical difference.
And when it comes to crisis response, we’ve taken an important step forward with the creation of our Disaster Relief Fund.
Structured support for moments that matter
Historically, our efforts to respond to humanitarian emergencies have been passionate but mostly ad hoc – like our company-wide fundraising for Ukraine in 2022. It was meaningful, but not sustainable. We wanted to take that spirit and give it structure. Something long-term, transparent and equitable.
The Disaster Relief Fund is our way of putting that into practice. It’s a dedicated budget for community crisis response, designed to move quickly while staying aligned with our values. We’ve formed a cross-functional committee, created a scoring framework to guide decision-making, and built a process that allows anyone at Mews to submit a cause for consideration.
We’re already seeing what’s possible.
€19,000 allocated in first round of funding
Since launching the fund earlier this year, we’ve allocated just under 40% of our annual budget (€50,000 in total) to support communities affected by disaster.
Here’s how it’s been used:
- Texas floods: €5,000 to Community Foundation for the Texas Hill Country for long-term recovery and rebuilding.
- Myanmar earthquake: €5,000 to Médecins Sans Frontières for medical and humanitarian aid.
- California wildfires: €1,000 to Direct Relief, providing N-95 masks, essential medicine and emergency support.
- Gaza famine: €8,000 to World Central Kitchen for urgent food assistance
Each of these causes was submitted by someone at Mews. That’s important because it means this isn’t just a fund created and decided top-down – it’s a reflection of what our community of people care about, and a tool we can all use to play our part.
A community-wide mindset
There’s something remarkable about hospitality. It transcends borders, cultures and experiences, connecting people in ways few industries can. That’s why we’re acutely aware of the forces that make the world less welcoming – and why our industry is so well-placed to influence change.
Hospitality is more than hotels; it’s a human act, a reflection of our shared humanity. As such, we believe our community has a responsibility to show up in moments of crisis – not only to offer practical support, but to lead with empathy and compassion.
This fund is just one step on our journey. But with every allocation, we’re reminded that impact happens through community. So, we'll continue listening to our teams and to the wider industry, with the goal of making an impact where it’s needed most. Together, we can make the world a more hospitable place.
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