More revenue, less admin - Terrace Bay Hotel thrives with Mews and Atomize
The lakeside hotel in the US has significantly increased its revenue and operational efficiency since embracing Mews and Atomize.
Terrace Bay Hotel customer story
38%
revenue increase after one year with Atomize
25%
higher average room rate thanks to Atomize
New
channel management strategy
About Terrace Bay Hotel
Perched on the northern shores of Lake Michigan in the US, Terrace Bay Hotel boasts 117 spacious rooms and suites, making it an ideal weekend retreat and a sought-after wedding destination. With breathtaking views, easy access to outdoor adventures and the Upper Peninsula's natural beauty at its doorstep, the hotel offers a memorable stay for every guest.
Seeking a smarter, more connected way of working, Terrace Bay Hotel turned to Mews for its seamless integrations and ability to effortlessly maximize revenue. Since implementing Mews and Atomize, the team has perfected their tech stack, optimized add-on sales and boosted overall efficiency. Plus, with Mews Premium Support, they have expert guidance at their fingertips, ensuring they maximize the full potential of their hospitality tech.
"Our partnership with Mews and Atomize has been a key driver of our growth. Both have played a crucial role in maximizing profitability while helping us work smarter."
Driving more direct bookings with Mews Booking Engine
Challenge
While OTAs offer the benefit of their large customer base and marketing reach, Terrace Bay Hotel wanted to boost direct bookings to improve guest experiences and reduce third-party commissions.
Solution
Through a direct integration with Mews, Terrace Bay Hotel runs targeted ads on Google and Meta to boost direct bookings. Retargeting campaigns re-engage guests who previously showed interest, bringing them back to the hotel's website. Once there, the intuitive Mews Booking Engine streamlines the booking process by clearly highlighting available rooms, dates and amenities like e-bikes and kayaks. Showcasing added value so transparently not only enhances the guest experience but also drives demand and strengthens direct booking incentives.
Result
- Increased direct bookings, reducing reliance on OTAs
- Higher profit margins from direct bookings
- Better customer data for future marketing and promotions
"Our direct bookings have significantly increased thanks to the targeted ad campaigns, integrated seamlessly with Mews. It's helping us reduce commission costs while building better customer relationships."
Maximizing room revenue through dynamic pricing
Challenge
Seasonal fluctuations and varying local events made it difficult for Terrace Bay Hotel to maintain consistent pricing that balanced occupancy and profitability. Manually managing revenue-related tasks was time-consuming and often led to missed opportunities.
Solution
Atomize, a Mews company and AI-powered revenue management system, delivers real-time, automated rate adjustments to maximize revenue. By identifying price optimization opportunities, it ensures Terrace Bay Hotel's rates remain competitive while driving profitability. Initially, the team manually approved each rate suggestion, but after seeing consistent success with the algorithm's updates, they confidently switched to Autopilot mode. Now, pricing is optimized automatically, ensuring rooms are always sold at the best rate - boosting both revenue and operational efficiency.
Result
- Maximized RevPAR through real-time rate adjustments
- Increased profitability during peak periods without overpricing
- Automation has freed up significant time, allowing the team to focus on other important work
"Going on full autopilot proved to be a fantastic choice, especially in the busy summer season. With less time to review and approve rate suggestions as we're busy with operations, Atomize on autopilot is the perfect solution."
Easier, more profitable upselling with automated messaging
Challenge
Terrace Bay Hotel sought to increase revenue from their waterfront restaurant and premium suites without overwhelming the team. Capitalizing on high-value upgrades was often missed due to a lack of automation.
Solution
The team harnesses automation to effortlessly communicate with guests before and during their stay. With Mews, they set up personalized email and SMS campaigns that delivered the right offers at the right time, all without adding extra work for the team. The focus was on upselling premium rooms, late check-outs and seats at the hotel's waterfront restaurant, making it an easy choice for guests to dine on-site. These messages also encouraged guests to enjoy the after-hours cocktail lounge and the morning coffee shop, ensuring they stayed within the property and spent their money at Terrace Bay Hotel.
Result
- Reduced staff workload and easier upsells
- Increased guest spending at on-site outlets and streamlined marketing efforts
"We've seen a significant uptick in upsell revenue thanks to the automated messages. Guests appreciate the ease of booking, and we're making more revenue without extra effort from our team."
Optimizing channel management with Atomize
Challenge
Like many properties, Terrace Bay Hotel would attempt to limit OTA bookings during peak periods. This approach sometimes led to missed revenue opportunities, as limiting OTA exposure also meant limiting overall demand.
Solution
With the integration of Atomize, Terrace Bay Hotel shifted its approach to channel management. The team leveraged Expedia, Booking.com and the Global Distribution System while allowing Atomize to optimize rates dynamically. Pricing was adjusted in real time based on demand and market conditions, ensuring that revenue was maximized even with OTA commissions. The shift in strategy proved highly effective. resulting in a 20-25% higher average rate than before. Even with 15-18% OTA commissions, the net revenue gain far outweighed the previous approach.
Result
- More efficient channel management, leading to higher total revenue
- Reduced manual efforts in adjusting OTA availability, allowing the team to focus on guest experience rather than micromanaging distribution channels
Effortless payments, enhanced efficiency
Challenge
Previously, Terrace Bay Hotel relied on third-party payment providers, which led to errors and delays, creating friction both for the hotel staff and guests.
Solution
Mews Payments simplifies the hotel’s payment process by eliminating the complexity of working with third-party providers. This led to faster resolution times for any discrepancies and a more modern payment process for both guests and staff. Additionally, Mews Payments integrates with the hotel’s on-site systems, allowing guests to charge dining bills directly to their rooms, making transactions smoother. This helps create a more connected guest experience while reducing staff workload. The team agrees that the value in terms of payment security, automation and the ability to directly troubleshoot issues far outweigh the initial cost.
Result
- Smoother transactions and fewer errors
See more customers like this
/3
%20(1).webp?width=364&height=427&name=Category%20page%20tile-%20854x1000-50%20(12)%20(1).webp)
Edyn
Germany, Ireland, Netherlands, United Kingdom
.webp?width=364&height=427&name=Category%20page%20tile-%20854x1000-50%20(9).webp)
Retreats Group
United Kingdom
Your Apartment
United Kingdom
.webp)
Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?