Crafted Opens 'Life-Friendly' First Hotel Property, Powdermills, Powered By Mews 

Founder of Birch launches new hotel brand, Crafted, with Mews as technology partner 

[East Sussex, 9 October 2025] – Crafted, a new lifestyle hotel and club brand, has selected the leading operating system for hospitality, Mews, to power Powdermills – its flagship property. By integrating Mews across reservations, F&B, and creative spaces, Crafted is delivering a guest experience that’s both seamless and deeply personal.  

Set in a Georgian country house in the heart of Sussex, Powdermills offers 55 rooms and suites alongside a pub, restaurant, cocktail bar, craft barn, art studio, members club, and outdoor pool. Workshops, cultural programs, and onsite growing plots complement the property’s nature-first ethos, while Mews ensures that every touchpoint – from booking to check-out – is smooth and effortless for both guests and staff.  

“We want everything to be easy - for our guests and for our team,” said Chris King, Founder of Crafted. “I’ve already found my way around Mews and we’re not even live yet. The intuitive platform gives us flexibility and integrates effortlessly with our systems, helping us deliver a modern, seamless experience from booking to check out.”  

By connecting solutions like Lightspeed POS and Event Temple, Mews enables Crafted’s team to minimize manual work while maintaining a personalized experience across every venue, from guest rooms and restaurants to creative and member areas.  

“Crafted at Powdermills is reimagining what hospitality in nature can be,” added Matt Welle, CEO of Mews. “We’re proud to support a brand that prioritizes wellness, creativity, and connection, using technology to make every guest journey effortless.”  

The opening of Powdermills marks the first step in Crafted’s ambitious expansion plans, with more properties set to follow across the UK and beyond. Each location will be unique to its setting but united by a shared ethos: nature-first, creatively charged, and powered by technology that puts people at the heart of hospitality.  

About Mews 

Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.   

Media Contact: press@mews.com  

About Crafted

Crafted is a new collection of life-friendly hotels and clubs founded by Chris King, co-founder of the original Birch hotel. Designed for modern lives craving more connection, creativity, and calm, each location is a thoughtfully reimagined space where guests can rest, restore, and reconnect - with nature, craft, food, and community. 
 
Launching in late 2025 with Crafted at Powdermills in East Sussex, the brand brings together hospitality, wellness, and creativity in beautifully restored settings. From lakeside saunas and forest yoga to hands-on art studios and fiercely seasonal menus, Crafted is a place to step out of autopilot and into a more inspired, intentional way of living. 

Learn more: www.staycrafted.com | @staycrafted_  

Press contact: José Arufe Barker, Senior Communications Director 
E. jose@margaretlondon.com 
M. +44 7592 941129