BE-A is an AI receptionist for hotels that want to provide faster guest service without adding more work to the front desk. Depending on the selected channels and integrations, it can automate up to 90% of routine guest enquiries across email, WhatsApp and phone, while the hotel team focuses on cases that require judgement or a human touch.
Unlike a standalone chatbot, BE-A combines hotel-specific knowledge with live data from Mews and connected booking engines. It answers guest questions 24/7 in more than 100 languages, checks availability and rates, prepares personalised offers, supports reservations and modifications, confirms additional services and routes exceptional cases to the right team member.
Text enquiries are answered in up to 90 seconds, including outside normal reception hours. With BE-A Voice, guests can also call the hotel, ask questions, check availability and receive a personalised offer during the same conversation. Every call is transcribed and available to the hotel team. When human input is required, BE-A involves the right person and provides the full conversation context.
BE-A also supports the booking journey by recommending relevant upgrades and hotel services such as breakfast, parking, spa treatments or room upgrades. This helps hotels reduce missed sales opportunities while providing guests with immediate and consistent service.
Hotels remain in control at all times. They can review suggested responses, automate approved types of requests and take over any conversation when needed. Unusual, sensitive or low-confidence cases are escalated to the hotel team instead of being answered automatically.
Hotels can start with BE-A Text, add phone communication with BE-A Voice, or bring the same assistant into the lobby with BE-A Avatar. All versions use one hotel knowledge base, one brand voice and one guest context across communication channels.
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