Guestmaker is an AI-native hospitality CDP and CRM that unifies guest data from property management systems and delivers personalized communication through WhatsApp and email.
The Mews integration automatically syncs reservations and guest profiles to power AI-driven messaging across the guest journey. Once guest data is in the platform, Guestmaker's AI engine composes personalized WhatsApp messages and emails tailored to each guest's profile, stay details, and preferences — removing the need for manual copywriting or template management.
Hotels reach guests on the channel they already use, with AI-driven conversations that handle pre-arrival information, upsell offers, in-stay requests, and post-stay follow-ups. The customer data platform consolidates data from Mews and other sources into a single guest record, deduplicating across stays and properties to build a complete view of each guest. Smart segmentation built from stay history, spend data, booking channels, market segments, and engagement behavior enables precise targeting without manual list building.
The Mews integration synchronizes reservation records, guest personal data, room assignments, financial summaries, and marketing consent status. Data flows through an automated pipeline that normalizes contact information, validates emails and phone numbers, resolves room types and market segments, and delivers clean guest records into the CDP via a per-reservation upsert.
Three synchronization stages align data delivery with the guest journey.
Pre-stay: Upcoming reservations are synced so the AI can initiate pre-arrival WhatsApp conversations, send booking confirmations, and deliver upsell offers at the optimal time.
In-stay: Checked-in guest data is updated with actual arrival details and room assignments, enabling real-time communication.
Post-stay: Departed guest records are finalized with folio data, triggering satisfaction surveys, review requests, and re-engagement campaigns.
Near-real-time updates via Mews General Webhooks supplement scheduled synchronization, ensuring new bookings and guest profile changes reach Guestmaker within minutes. Guestmaker respects guest marketing consent as provided by Mews, mapping opt-in status to control which guests receive outbound communication through WhatsApp and email.
