VisitData is the national data platform for Danish tourism. VisitData integrates tourism data from across the industry, including accommodation data from hotels, campsites, and summerhouses, as well as ticketing data from attractions and cultural venues. The platform brings together data from sources such as mobile network data, payment data, weather data, booking data, and ticketing data to provide insights into tourists’ movement patterns, spending, and stays.
The purpose of VisitData is to create a shared data foundation that benefits the entire tourism sector. By combining data from different parts of the industry, the platform strengthens decision-making for businesses, organizations, and destination management companies and supports the development of products, marketing, and visitor experiences.
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