In December, a typical property sells around five times its usual monthly volume of gift vouchers. Most of those orders arrive online and late, with Christmas Eve being the busiest day of the year. But what's the best way to capture that demand?
Mews Gift Voucher is built for that moment, so late shoppers can still gift a stay at your property whatever the hour.
What gifting season looked like in 2025
Smart Gift, the platform behind Mews Gift Voucher, has the numbers from last year. Demand started building around Black Friday, and a typical property sold around three times its usual monthly volume of vouchers in November and five times in December. Christmas Eve was the busiest day of the year, and 81% of vouchers were bought online.
Gifting season typically kicks off around Black Friday, which is on the 27th of November this year.
How Mews Gift Voucher works
Mews Gift Voucher gives your property its own branded voucher shop. Add your logo, colors and banner, then link to it from your website. Choose to sell vouchers for any amount or bundle your best experiences, and groups get one shop for the whole portfolio.
Every voucher is delivered when the buyer wants it, including a date set weeks ahead. So a gift bought on Black Friday can land in the recipient's inbox on Christmas morning.
When the recipient stays, the voucher is redeemed in Mews and both sales and redemptions show up in your Mews reporting. And because there’s no second system to check, your team isn’t recording sales or matching redemptions by hand in the weeks they’re busiest.
Pricing is one flat monthly fee with no commission on sales, plus payment processing fees.
Get set up before the rush
Black Friday is fast approaching, and buyers will be looking for a deal. Share discount codes with loyal guests or run promotions that apply automatically at checkout, and give them a reason to buy now.
The bigger moment comes on Christmas Eve, the busiest day of the year for gift vouchers. Shoppers who leave it late still want to give something thoughtful, and a stay is exactly that. Have your shop live well before then and every last order has somewhere to go.
Mews Gift Voucher is available now in the Mews Marketplace. Enable it and build your shop before November 27, so it’s ready long before the first orders arrive.