Revenue management has always been fragmented. Pricing in one system, performance data in another, and strategic decisions made somewhere in between. Stitching it all together was just part of the job. But a week or so ago, that changed.
We launched Mews RMS. And it's built on a different idea entirely.
Atomize RMS first integrated with Mews in 2018. After six years of partnership, one thing became clear: a connected PMS and RMS would always outperform two separate systems. So in November 2024, Mews acquired Atomize. The team has spent the past year rebuilding it from a standalone RMS into an embedded part of the Mews operating system. Mews RMS is the result.
A first for the industry
Mews RMS is the first revenue management solution built directly inside a PMS. It brings together dynamic pricing, revenue management and business intelligence in one dedicated revenue workspace inside Mews.
You set your pricing strategy, automate your rates and see the impact – all in one place. No other PMS has done this before (we'll get to why that is shortly).
During the innovation session at Unfold, Conor Winders, VP of Product and Engineering, introduced Mews RMS to the world. Let's recap what he said:
When your PMS, RMS and business intelligence all share the same data model, something magical happens. There are no integrations to worry about, no data sync delays to slow you down, no inconsistencies to reconcile, and no separate logins or tool-switching to steal precious minutes from your day. For revenue managers like Jonathan A at EMA House, the difference is significant: "I really appreciate that Mews has embedded the RMS into the PMS.", he says. "It brings revenue management closer to where the daily work already happens, which makes a lot of sense."
And the impact is clear. Mews customers using Mews RMS are generating 13.7% more total revenue per square meter on average than those without one. Let's move onto how it works, shall we?
From setting strategy to surfacing insights – in one place
The new revenue workspace brings the complete revenue workflow together, start to finish, inside Mews.
- Set your strategy. Rate groups, pricing policies, restrictions and base rates all live in Mews PMS. This is the foundation – the decisions you make about your revenue strategy, before automation handles the execution.
- Run dynamic pricing. Mews RMS analyzes live demand, competitor rates and booking behavior to update your rates automatically, every five minutes. Autopilot operates within guardrails you set, so you stay in control while the system takes on the day-to-day work.
- See the impact. Dashboards for key metrics (pickup, occupancy, ADR and more) are linked directly through Mews BI (Business Intelligence), drawing from the same data for instant clarity and confidence in your numbers.
- Refine and repeat. Results feed back into BI revealing insights about what's working and what's not, feeding your next strategic adjustment.
Designed to be one seamless experience
Bringing three interconnected capabilities together into a single workspace is genuinely difficult to get right – which is part of the reason nobody has done it before.
More functionality doesn't automatically mean a better experience (we've all used software that proves the point). So, we worked closely with customers throughout development to make sure Mews RMS avoids that trap. The result is a workspace where moving between pricing strategy, dynamic rates and performance data feels easy and natural – where everything surfaces at the right moment.
Built for every team
For revenue managers, Mews RMS removes the friction of working across multiple systems and validating data. When data is consistent, the analysis burden falls to AI – and revenue managers can set the guardrails, define the commercial direction and decide how much to automate. They become revenue strategists rather than tacticians.
For general managers and smaller teams without a dedicated revenue function, it makes effective revenue management genuinely achievable. The one-click price recommendations, pre-built Mews BI dashboards and intuitive Autopilot controls are designed to work for teams of any size and any level of revenue management experience.
Felt by customers. Backed by numbers.
For hospitality professionals, an embedded RMS is a true departure from traditional fragmented revenue workflows. Jan Pácel, Revenue Manager at Mosaic House and Manus Hotel in Prague, describes the day-to-day difference. "What I liked most about Mews RMS was having pricing, pickup and reporting in the same system. As a revenue manager, it makes the daily workflow much smoother because I don't have to jump between Mews and a separate tool to understand what needs action."
Mews customers using Mews RMS are generating 13.7% more total revenue per square meter on average than those without one.
The anecdotal evidence is backed up by the data: an average lift in total revenue per square meter of 13.7% compared to customers without an RMS. And the time savings are just as significant. Revenue managers using Mews RMS save between 20 and 30 hours per month on pricing admin – time that goes back into strategy rather than process.
See it in action
Mews RMS is available now. Book a demo and our team will walk you through it for your specific property.