We have invited Erik from Oaky to write a guest-blog. We have seen a tremendous interest in their product in the last weeks since they went live with their connection to the Mews PMS.
It’s great to see how they have taken the old concept of the “uncomfortable” upselling at the reception desk to a fully automated tool. In this process they ensure upselling is not only done in 5 star hotels, but any hotel could implement it, without any training and with instant results. They have taken some very creative approaches to get results, not only driving revenue, but also lowering housekeeping costs and driving guest satisfaction.
Why saving the planet with Free Pizza is the modern way of upselling
What comes to mind when you think of upselling? Extras like a bottle of Champagne or a room upgrade? Probably not “Save the planet with Free Pizza” or “Fons the Fish for a more social stay”.
When we founded Oaky, we used to think about which services hotels would offer. But we had no idea to what extent creative hoteliers would keep surprising us.
Traditional upselling has always been driven by high commissions. As a result, hoteliers have been hindered in their creativity to enhance the guest experience. “I’d love to offer services with a lower margin too, but I can’t if my upsell partner charges a 20% commission” concluded a GM to me last week.
With today’s traveller expecting a personalised experience, upselling is not about nickel-and-diming anymore. It’s about putting the guest in control of taking any deal or service that the hotel wants to offer. Along with this new freedom – hoteliers can make their guests laugh, smile and create a buzz around their brand even before check-in.
What about that Free pizza?
Teleport Hotel Amsterdam wanted to reward their guests for saving the environment. The answer was “Save the planet with Free Pizza”. Staying more than 2 nights and don’t need your room cleaned? Take this deal and get a free pizza! Last month it was ordered 45 times. That’s saving 45x cleaning costs and not to forget the 45 guests that love the pizza perk for a room that wasn’t even that dirty. Well done Teleport!
And then we have an unexpected companion. Famous for their personalised service, Van der Valk Brussels Airport was quick on using Modern Upsell to surprise and delight their guests. Cue “Fons the Goldfish”. For €3, with all profit going to charity, Fons will keep you company during your stay.
With deals like these, it becomes clear how Modern Upsell is changing short-term revenues to long-term profits. It’s a change that is awesome to be a part of.
We’re looking forward to continuing to be surprised by our creative partners!
“An equally important part of our solution is the user experience from the hotel. How automated is it? How quick is the set-up? How costly is the integration?” says Erik Tengen, co-founder Oaky. “This is where Mews is outstanding. Thanks to their Open API, Oaky connects to Mews in 4 minutes and 58 seconds, and it doesn’t cost the hotelier anything.”
– Erik Tengen, Co-Founder at Oaky
About Oaky: Oaky is the commission-free and personalised upsell platform for hotels to maximise profit and enhance the guest experience. With Modern Upsell for the modern traveller, Oaky put guests in control of designing their upcoming stay with upgrades, deals and services.
27 July 2017
Check in with the latest in hospitality
Sign up to our monthly newsletter for industry insights, product news, partner offers and more.