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Unless you've been living under a rock (hey, we love eco stays), you’ll have heard about Mews Unfold. Every year, our flagship hospitality tech event attracts the best of the best: future shifters, hotel tech disruptors and fearless innovators. People who look at mediocrity and say: no thanks. 

And since you're reading this, we know you belong to this group of trailblazers too. 

On April 4th, Mews Unfold returns to Amsterdam with a literal bang: our venue is the iconic Muziekgebouw, one of the most modern concert halls in the world. At this point, you may be feeling that troublesome twinge of FOMO. Beware: Fear of Mewsing Out is real. You don't want to be stuck at your desk while the world's leading innovators unfold great ideas and reshape the future of hospitality. 

“What sets Unfold apart is that it combines visionary thinking with tangible steps to better hospitality,” said Richard Valtr, Mews Founder and Unfold aficionado. “You can go from a big picture keynote speech to the specificity of a product workshop, all while exchanging ideas with peers. It’s honestly one of my favorite days of the year because the energy in the room is always so inspiring.” 


This year's theme: The New Standard in Hospitality

Standards and expectations in hospitality have changed. Welcome to a new era where companies must embrace technology if they want to keep their customers. Staying at the forefront of hospitality in 2023 and beyond will be impossible without innovation. Only truly forward-thinking brands, leading the change both from a property and technology perspective, will be able to stay ahead of the curve in their industry. 

That is exactly what Unfold 2023 is all about: The New Standard in Hospitality. 

If you’re looking to drive operational excellence, maximize revenue and create remarkable guest experiences, this is the place to be. Join hundreds of like-minded professionals and get inspired by some of the best minds in the business. 


Hungry for more? Here's an appetizer

Let's turn the spotlight on the main stage, where so many headliners worth the hype await. After reflecting on what’s changed in hospitality over the last year, we’ll dust off our crystal ball, and share data that helps to inform us about the trends, performance and guest behavior we expect to see across the industry in 2023.  

This scene setting will underpin the panel sessions, custom workshops and open discussions throughout the event. No relevant topic will be left undiscussed, no question unanswered, no attendee unamewsed. 

  • Learn all about The Big Bets in Hospitality for 2023 
  • Meet the brands setting the new standard 
  • See the power of guest data and the effects of distributed living 
  • Discover the best standards for revenue management, payment automation, distribution and operations management 

As you can see, we prepared a real smorgasbord of thought leadership. And we haven't even reached the main course yet. Get the full agenda here. 


Meet our speakers and partners 

Our recipe for an unforgettable event? Big topics, next gen hospitality leaders and a one-of-a-kind community (you included). We've invited global speakers renowned for driving change in the industry, pushing powerful conversations and igniting the spark of innovation. This is the perfect opportunity to hear top-level professionals voice their thoughts on the new standard of hospitality.  
Our remarkable lineup includes speakers from: Nordic Choice Hotels, Forbes, The Social Hub, Skift, Design Hotels, Stripe and many many more. 

Check out the full line up here.  

We've also partnered with leading hospitality tech companies such as iDeas, Oaky, SiteMinder and Thynk to ensure we leave no stone unturned in our quest for hospitality excellence. You'll have plenty of time to meet them in product experience zones and discuss how they can boost your property's performance.  

See our full list of partners. 

Register for Unfold 2023 today 

By now, you're probably just as excited about this event as we are. 

Although you can't hurry April, getting your Unfold ticket today is the next best thing. We can't wait to see you in Amsterdam soon.