How Auberge Adveniat delivers heavenly guest experiences using Mews
The French youth hostel blessed with a beautiful location in central Paris leverages Mews to drive more direct bookings and online check-ins.
Auberge Adveniat customer story
higher booking value
118%
for direct bookings compared to channel manager
booking engine conversion rate
7,5%
online check-in rate
30%
About Auberge Adveniat
Auberge Adveniat is a youth hostel located just a stone’s throw away from the Champs-Elysées. Led by the Catholic Assumptionists, it is open to everyone and has been welcoming guests since 2008. The team consists of a dozen people who stay with the religious community or in a room that occupies the top two floors of the building. Meanwhile, guests can also attend concerts, lectures and other free events that promote fraternity.
“Mews Booking Engine is such a game changer. From its slick and intuitive design to incredible user experience from both the guest-facing and internal side, this was just what we needed. We’re not only seeing a higher number of direct bookings, but also a significantly higher booking value.”
More direct booking website conversions
Challenge
To drive more direct bookings, Auberge Adveniat had to reduce their reliance on Booking.com.
Solution
Their unique value proposition was an excellent starting point for improving direct bookings. Making a reservation with Mews Booking Engine is done effortlessly thanks to a simple and intuitive user journey. Auberge Adveniat can easily upsell items within the booking journey, including bath towels and padlocks to secure lockers.
Result
• Over 30% of bookings are made direct through Mews Booking Engine
• 7.5% booking engine conversion rate
Driving more revenue by skipping commission fees
Challenge
OTA commission tends to vary between 15-20%. Whenever bookings were made through channel managers, Auberge Adveniat was missing out on revenue through commission fees.
Solution
Mews Booking Engine is easy to set up and manage. It offers multiple rates and add-ons (such as late check-out and early check-in) that can be controlled by room type. By having a booking engine installed on their website, Auberge Adveniat was able to incentivize direct bookings and encourage guests to complete their reservation on the spot.
Result
• 118% higher booking value for direct bookings compared to channel manager
Leveraging online check-ins to create a seamless guest journey
Challenge
Waiting in queues to deal with check-in admin is not an ideal start to a holiday. Since many guests understandably want to start exploring Paris as fast as possible, Auberge Adveniat tried to answer their prayers by assuring a smoother guest journey.
Solution
As part of Mews Guest Journey, Mews Online Check-in allows guests to handle check-in admin, such as signing digital registration forms, using their phone or laptop. Ahead of their arrival, guests receive an email with a link to the online check-in journey, which is simple and fast to fill in. This leaves more time for staff to make a genuine connection with guests upon arrival instead of typing in passport and card details.
Result
• 30% online check-in rate
“We appreciate how Mews empowers us to focus on customer care, as making a genuine connection with our guests is what’s really important for us.”
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