L'Heure Bleue Palais customer story

Mews-powered L’Heure Bleue Palais champions deluxe hospitality with grand results

This prestigious Relais & Châteaux property in Morocco benefits from unlimited connectivity and a high-converting booking engine.

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15% online check-in rate


€48 average added value through upsells


Seven integrations

About L’Heure Bleue Palais

A part of the Relais & Châteaux association, L'Heure Bleue Palais in the heart of Essaouira is a prestigious riad that retains the cachet of a traditional Moroccan mansion while offering the comforts of a large hotel brand. All 33 rooms and suites are arranged around a patio hosting a fountain, doubling as a stage for cultural and musical events.

For ultimate relaxation, guests can visit the hammam or the swimming pool on the terrace, offering incredible views of the medina and the ocean. The restaurant's gourmet cuisine, blending French and Moroccan flavors, makes it an unmissable destination for pleasure seekers.

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"The simplicity of connecting to so many of the industry’s best solutions is one of the reasons we chose Mews. In just a few clicks, we can find an integration that can improve our hotel operations, generate more revenue and enhance guest experiences."

Eric Molle
General Manager, L’Heure Bleue Palais

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An incredible operational makeover


When choosing their hospitality cloud, L’Heure Bleue Palais looked for an agile solution that could drive major improvements across their KPIs.


Since switching to Mews, L’Heure Bleue Palais completed an operational makeover, resulting in huge time-savings and an improved guest experience. The team has built a platform for lasting success using a combination of streamlined digital processes through Mews Guest Journey, clean and intuitive dashboards with Mews Operations, and integrations with hospitality’s best solutions via Mews Marketplace.


• €48 average added value though upsells
• Seven integrations

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Online check-in opens space and time for Moroccan hospitality


The guest arrival process should be as smooth and enjoyable as the rest of the stay – less admin, more pampering.


Despite the heavenly setting of L’Heure Bleue Palais, switching to vacation mode can be challenging if your stay starts with front-desk queues. With Mews Guest Journey, guests receive an automated booking confirmation email that encourages online check-in, making the arrival much more effective. Online check-in saves time for the L’Heure Bleue Palais team as well, who can focus on ensuring that the art of Moroccan hospitality is demonstrated at its very best.


• 15% online check-in rate
• Front-office staff has more time for a personalized welcome
• 7% higher average booking value for direct bookings (compared to channel managers)
• 39% higher online check-in ratio for direct bookings (compared to channel managers)

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“Mews gave us a key to unlock our full potential through multiple operational boosts. All the time savings quickly add up, placing our team where they're needed most: away from the screens and in front of the guests.”

Jihane Zalim
Front Office Manager Assistant and Revenue Manager, L’Heure Bleue Palais

Integration spotlight


Through a two-way integration with Mews, Duetto can provide rate recommendations and restrictions to the L'Heure Bleue Palais team. Reservation data is delivered into the Duetto platform and, together with other data points, is used to calculate and deliver optimized pricing directly into Mews.

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Sage Exports

Sage Exports easily integrates with business management suites and customer management software. With the special Mews integration, the L'Heure Bleue Palais team saves time and streamlines their daily operations by exporting accounting revenue and payment data.

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Be the next success

If you're impressed at what these properties have achieved, why not find out what Mews could do for you?

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