Connected tech drives the growth of Kronen Hotels
This family-owned Norwegian hotel group implemented Mews across its unique properties to modernize operations, scale flexibly and deliver standout guest experiences.
Kronen Hotels customer story
35%
RevPAR increase since using Atomize, a Mews company
20%
higher ADR
50h
saved weekly across properties
About Kronen Hotels
Kronen Hotels is a privately held Norwegian group based in Sandnes that operates five properties, ranging from B&B-style accommodations to historic hotels known for weddings, conferences and premium experiences. Alongside two restaurants, catering operations and facility management services, Kronen Hotels cultivates a strong local brand presence.
The team takes pride in staying agile, innovative and customer focused. They offer different tech solutions to suit the different needs of leisure guests and business travelers, with Mews at the core of their operations.
"We were locked into a costly and rigid system that we couldn't tailor to our needs. Change was necessary. The goal was to lower our costs and create smoother processes. And that's exactly what we did with Mews."
Cutting the cord
Challenge
Their previous tech stack was outdated, server-based and locked into expensive, inflexible contracts. Manual processes, especially around revenue management and reporting, drained time and resources.
Solution
Partnering with Innovation Norway, the national development bank, Kronen Hotels rebuilt their infrastructure. They adopted Mews and built a flexible, open API platform to support modern operations and simplify integration. They used extensive onboarding resources and Mews University to train their teams ahead of launch. Automation now plays a core role in daily operations, from bookings and check-ins to revenue management, freeing the team to focus on guests.
Result
- New, automated processes reduce costs and improve efficiency
- Easy adoption by staff, including self-learning thanks to Mews
Automated revenue management with Atomize
Challenge
Manual tracking and pricing strategies were time-consuming, limiting flexibility. Kronen Hotels wanted to take the guesswork out of pricing.
Solution
Atomize, a Mews company, simplifies data collection, analyzes real-time market trends and delivers smart rate recommendations that adjust automatically. For a small team, it's a game-changer, freeing up hours of manual work and reducing the need for revenue meetings. While the system provides the intelligence behind dynamic pricing, the Kronen Hotels team focuses on delivering the guest experience that justifies those rates. Trusting technology has paid off, proving that automation and human service can work hand in hand.
Result
- 35% RevPAR increase
- 20% higher ADR
- 50 hours saved weekly across the group
"Atomize turned out to be exactly the revenue management system we needed. It saves us about ten hours a week per hotel."
Flexible tech stack across the group portfolio
Challenge
Each Kronen hotel has different needs. Some properties focus on leisure and weddings, others cater to city guests and some operate with a reception-free model. A one-size-fits-all tech setup wouldn't cut it.
Solution
With Mews as the central platform, Kronen Hotels tailored each property's tech stack. Kronen Gaard, a proud member of De Historiske, uses Pxier Events to manage meeting spaces, while Hotel Sverre relies on Mews Payments and Kiosk to handle everything from check-ins to payments - without a physical front desk. Each hotel benefits from a personalized tech stack based on its use case and guest journey, reducing costs by avoiding unnecessary functionality.
Result
- 70% check-out rate via Mews Kiosk
- 0.006% chargeback rate
- 10% of guests buy upsells like breakfast during online check-in
"Mews Payments and Kiosk work great for us as a reception-free hotel. They're easy for new employees to learn, with helpful articles and videos available through Mews University. The continuous improvements support us in our daily routines."
Personalization with Mews AI Smart Tips
Challenge
Despite having access to valuable guest data, hotel teams often struggle to bring it together in a meaningful way. Staff usually sift through scattered notes and multiple CRM tabs to get context on a guest, making it difficult to create a consistent and personal experience across every touchpoint.
Solution
Kronen Hotels is now implementing Mews AI Smart Tips, which brings guest preferences, behaviors and history into one centralized summary. It gives the team a real-time picture of who each guest is and what matters most to them. The group is currently training staff to weave these insights naturally into service interactions, particularly in their Historical Hotels of Norway properties, where storytelling and high-touch hospitality are a must.
Result
- Unified guest profiles at every touchpoint, saving staff time and improving service consistency
- Improved personalization in line with HHON's 796 quality standards
- Stronger guest relationships through service that feels natural, local and highly personal
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?