The Laundry Rooms powers their innovative aparthotel model through Mews
The Canadian aparthotel brand provides a fully digital yet personalized guest journey while maximizing profit.
The Laundry Rooms customer story
2/3
of bookings are made direct
22%
higher booking value for direct bookings
30%
of reservations upgrade in the booking engine
About The Laundry Rooms
The Laundry Rooms is an innovative Canadian aparthotel brand that combines the comfort, flexibility and local knowledge of home living with the personalized service of a hotel stay. Currently in four of Canada’s coolest neighborhoods – with new locations already underway – the brand uses smart technology to provide seamless guest experiences.
“We were looking for anything but the legacy systems on the market today. We landed on Mews because of the open API, the willingness and ability to scale and ‘bolt on' other white-label solutions.”
Direct bookings that boost profit
Challenge
While OTAs are useful for increasing guest reach, they come at a commission fee cost. Direct bookings are a more valuable channel for bookings.
Solution
The Laundry Rooms uses Mews Booking Engine so guests can easily book direct via their website. It’s easy to set up multiple rates per apartment while guests can book parking and pet fee extras.
Result
• Two thirds of bookings are made directly
• 22% higher booking value for direct bookings
• 30% of reservations upgrade in the booking engine, with an average
• €55 average upsell value
• 6.1% booking engine conversion rate in Hamilton; 6.4% in Cambridge
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“Mews is light years ahead in comparison to everything else we’ve seen. The core functionality is not only powerful but the UI and UX are very intuitive and user-friendly.”
High tech meets high-end experiences
Challenge
As a hybrid hospitality brand, there is no traditional reception desk at each property, but guests still need an easy way to check in, check out and ask questions.
Solution
Each site has a dedicated Guest Experience Manager who is always on call should the guest need something. Even when they are offsite, guests are able to message them for a personalized concierge experience. All check-ins are done online, and on the day of check-out, the reservation is automatically ended in the system, ensuring a completely frictionless guest stay.
Result
• Fully digital check-in and check-out
• Seamless guest experiences
Payment security and variety
Challenge
With all transactions handled digitally, The Laundry Rooms needed a reliable and secure payments solution.
Solution
Mews Payments handles transactions quickly and securely, with certification including PSI DSS and SOC 2 Type 2. Once card details are provided, payments can be actioned throughout the guest journey with a single click. Guests have the choice of using traditional cards or alternative payment methods.
Result
• 100% of card payments automated through Mews Payments
• Apple Pay is the most commonly used payment for online check-out extras
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?