The Laundry Rooms powers their innovative aparthotel model through Mews

Challenge

While OTAs are useful for increasing guest reach, they come at a commission fee cost. Direct bookings are a more valuable channel for bookings.

Solution

The Laundry Rooms uses Mews Booking Engine so guests can easily book direct via their website. It’s easy to set up multiple rates per apartment while guests can book parking and pet fee extras. The brand also uses the Google Hotel Search integration through Mews Marketplace to boost visibility and drive more direct bookings.

Result

• Two thirds of bookings are made directly
• 22% higher booking value for direct bookings
• 30% of reservations upgrade in the booking engine, with an average
• €55 average upsell value
• 6.1% booking engine conversion rate in Hamilton; 6.4% in Cambridge

Challenge

As a hybrid hospitality brand, there is no traditional reception desk at each property, but guests still need an easy way to check in, check out and ask questions.

Solution

Each site has a dedicated Guest Experience Manager who is always on call should the guest need something. Even when they are offsite, guests are able to message them for a personalized concierge experience. All check-ins are done online, and on the day of check-out, the reservation is automatically ended in the system, ensuring a completely frictionless guest stay.

Result

• Fully digital check-in and check-out
• Seamless guest experiences