6 June 2023
Birch, a budding hotel lifestyle brand, chooses Mews to manage its multiple revenue streams
With two stylish properties immersed in green spaces just outside London, Birch identify less as hotels and more as playgrounds for modern travelers to take a break from city stresses. Both properties offer membership clubs, combining wellness centers, lidos, co-working spaces, and a rich selection of daily events and activities for members and guests to enjoy.
“We were looking for a hospitality cloud that is forward-thinking, agile and willing to work with us as we evolve,” said Brian Gore, Commercial Director at Birch. “In many ways, we are a very complex product, with programming and F&B being just as important revenue streams as rooms. Mews provided a robust and accessible open API environment for us to join the dots with.”
At Birch – named Hotel of the Year 2020 by the Sunday Times – everything revolves around guests, so keeping track of customer experiences is imperative. With access to 750+ integrations in Mews Marketplace, Birch benefit from a smoother customer journey and better customer management. Their tech stack has multiple expert solutions, including the likes of Peoplevine, Sevenrooms, Ideas and SynXis.
“Birch is a great culture fit for our company – we share the values of caring about the planet and creating meaningful experiences,” said Matt Welle, CEO at Mews. “They’re a young brand with a lot of ambition, and we’re looking forward to sharing our unique take on hospitality with their ever-growing community.”
“The team at Mews has been extremely accommodating with our needs. Their incredible support team has guided us through exceptionally speedy onboarding in a matter of weeks. We felt there was always someone to answer our questions and advise us,” continued Brian Gore, Commercial Director at Birch. “The results have been spectacular: less clunky operations, with integration with other management systems resulting in a smoother booking process and fewer human errors.”
With ambitious growth plans in place, the brand will continue scaling their business quickly and dynamically using smart technology by Mews.
Mews is a leading platform for the new era of hospitality. Over 3,000 properties in 70 countries are powered by Mews. The Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, Generator-Freehand, Nordic Choice Hotels, The Social Hub, Life House and Airelles. Mews has been named the World's Best Independent Hotel PMS Provider by World Travel Tech Awards (2022) and Best Place to Work in Hotel Tech (2021, 2022) by Hotel Tech Report. The company has offices in Europe, the United States and Australia.
The award-winning Birch hotel group was created as an intervention from the judgements, expectations and constraints of daily life. It offers guests the chance to pause and reset, so that they leave inspired, re-energised, and with new ideas and stories to tell.
The first Birch space, Birch (Cheshunt), was launched in 2020 in Cheshunt, Hertfordshire. Set within 55 acres of nature sit 140 bedrooms, a growing farm, two restaurants and an interactive bakery, three bars, 20 event spaces, a co-working space, fitness studios, a lido, a pottery workshop and screening, music and art rooms.
Birch (Selsdon) is Birch's new 'bigger sister' hotel located in Selsdon, South London. A hotel according to nature, the new Birch (Selsdon) is surrounded by 200 acres of rolling hills and green space and has initiated one of London’s largest rewilding projects with big ambitions for reviving the land and local biodiversity and actively contributing to the greening of London. More Birch spaces are planned for the coming years.
Website: www.birchcommunity.com/selsdon/ Instagram: @birchcommunity