2 November 2023

Mews welcomes hospitality innovator Wouter Geerts as Director of Market Research & Intelligence

Geerts joins Mews from Skift and is set to spearhead the new function within the business. 

[AMSTERDAM, 2 November]Mews, the industry-leading hospitality cloud, has announced that Wouter Geerts has joined its team in the role of Director of Market Research & Intelligence. 


“I’m delighted to join Mews at such an exciting moment in their journey,” said Geerts. “Mews has always been on my radar because of their forward-thinking approach to data and innovation, and I can’t wait to get started.” 

Mews is creating a dedicated Market Research & Intelligence function, whose role will be to ensure that the company is always analyzing the best data available to inform decision making and drive success across key areas including market segmentation, customer insights and competitive intelligence. The function will also combine industry and market insights with Mews proprietary data to provide thought leadership, trends and predictions to the industry at large. 

Geerts will lead this new team and help Mews remain at the cutting edge of hospitality technology. He brings a decade of industry experience from Skift, hospitality’s go-to provider for news and innovation, and Euromonitor International, the world’s leading independent provider of strategic market research. 

“Wouter's wealth of experience in top tier companies and his proven ability to gather, interpret and action data will be invaluable as we continue to rapidly scale,” said Matt Welle, Mews CEO. “As someone who loves data, I’m so excited to see the output from this new team and the impact it will have on becoming a more data-informed organization.” 

 About Mews 

Mews is the leading platform for the new era of hospitality. Powering 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, Generator-Freehand, The Strawberry Group, The Social Hub, Life House and Airelles. Mews was named the World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards and Best Place to Work in Hotel Tech (2021, 2022) by Hotel Tech Report. The company has offices in Europe, the United States and Australia.