11 December 2023

Strawberry migrates their 100th hotel onto Mews Hospitality Cloud

Half of the group’s hotels are now running on Mews, with the following 100+ scheduled to move over within the next six months. 

[Amsterdam, 11th December] Mews, the industry-leading hospitality cloud that was recently named the World’s Best PMS Provider, has reached a significant milestone in the successful rollout of its Property Management System (PMS) across all Strawberry Hotels. The largest hotel group in the Nordic region, with over 225 hotels and 18,000 employees, chose to migrate to Mews because of the platform's flexibility, scalability, and security.  

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Mews Hospitality Cloud has now been deployed in over 100 properties within the group. The rollout is across all brands and hotel types, including Comfort Hotels, Quality Hotel, Clarion Hotel, Clarion Collection Hotel and standalone hotels across the portfolio. 

“We’ve always had innovation at our core, and it’s clear to us that modern hotel technology is the key to leading the industry in terms of guest experience, efficiency and revenue opportunities,” said Eirik Bogsnes, Executive Vice President at Strawberry. “Mews is the perfect solution to build a tech stack around, and we’re delighted with how it’s already helped to transform our operations over the last year.” 

The hotels now using Mews include properties in the Nordic Hotel Resorts chain as well as the Kämp Collection Hotels. Adoption has been smooth, with the help of a bespoke ‘Train the Trainer’ program that allows Mews experts within Strawberry to train fellow employees for even faster onboarding.  

“The best technology is empowering to its user,” said Kari Anna Fiskvik, Vice President Technology at Strawberry. “Mews empowers our teams to work smarter, and spend more time with their guests, while at the same time giving guests the power to define their own stay experience.” 

Mews Marketplace, with its easy connection to over 900 integrations, is also vital to the hotel group. Numerous brands sit within Strawberry, and each has different requirements when building its tech stack. Mews allows each brand to connect to exactly what they need and build directly to the Mews Open API whenever necessary. Strawberry has selected the full range of features available, including Mews Operations, Mews Multi-Property, Mews Guest Journey and Mews Payments. 

“We love working with Strawberry because they push us to keep innovating and improving,” said Matthijs Welle, CEO of Mews. “An industry-leading organization like Strawberry embracing digital transformation motivates us to continue transforming the hospitality industry. Our partnership shows how big brands can use cloud technology to be flexible, scalable and innovative.” 


About Mews 

Mews is the leading platform for the new era of hospitality. Powering 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, Generator-Freehand, The Strawberry Group, The Social Hub, Life House and Airelles. Mews was named the World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards and Best Place to Work in Hotel Tech (2021, 2022) by Hotel Tech Report. The company has offices in Europe, the United States and Australia. 

About Strawberry

Strawberry (formerly Nordic Choice Hotels) is one of the largest hotel groups in the Nordic region with over 225 hotels and 18,000 employees in the Nordic and Baltic countries. The company markets the Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection chains, as well as 40 independent hotels and the long stay brand Strawberry Living.