Abra

Abra is a guest intelligence platform that turns fragmented hotel data into personalized service. By connecting to Mews, Abra gives staff instant access to guest preferences, celebrations, and history—so every interaction feels like the guest is a regular, even on their first visit. In luxury hospitality, the difference between a good stay and a great one often comes down to the small details: remembering that a guest prefers oat milk, acknowledging their anniversary, or knowing they had a problem with their room last time and making it right. But this information typically lives in disconnected systems—or worse, only in the memory of staff members who may no longer work at the property. Abra solves this by connecting directly to Mews and transforming raw reservation data into actionable guest intelligence. The platform uses AI to surface what we call Golden Nuggets: celebrations, dietary restrictions, preferences, and other details that help staff personalize each interaction. When a guest checks in, the front desk knows what matters to them. When housekeeping prepares the room, they know exactly how to set it up. The right information reaches the right person at the right time. When things go wrong—and in hotels, they sometimes do—Abra's Hurdles feature helps teams track and resolve negative guest experiences quickly. Staff log the issue, coordinate across departments, and record what was spent to make it right. Abra captures the cost of each hurdle, helping properties identify patterns and root causes—a specific room with recurring HVAC problems, or a piece of equipment that keeps failing—so they can fix systemic issues, not just symptoms. The Mews integration activates in minutes. Once connected, Abra begins building guest profiles automatically, enriching them with every stay. Abra runs on web and mobile, so staff can access it from desktops, tablets, or phones throughout the property. A browser extension also gives front desk and reservations teams quick access to guest insights without leaving Mews. Abra was built for the reality of hotel operations: staff who are constantly moving, high turnover that erases institutional knowledge, and guests who expect to be recognized and remembered