The AI-native hotel marketing platform that wins back guests, even OTA ones.
Directful turns your existing guest data into a direct booking engine. Using proprietary AI, Directful enriches your PMS records by up to 40%, recovers hidden contact information from past OTA bookings, and builds unified Golden Profiles for every guest in your system. It then predicts when each guest is most likely to rebook and automatically sends hyper-personalized SMS and email campaigns with zero manual effort. Hotels see a 20:1 ROI, with results typically appearing within days.
Golden Profile & Data Enrichment
Directful's WhoIs.AI unifies fragmented guest records into a single, enriched profile, improving usable guest data by up to 40% and unlocking up to 90% of your audience, including guests who originally booked through an OTA.
OTA Guest Unmasking
Recover hidden contact information from past third-party bookings. Directful identifies and enriches OTA guest records so you can reach guests you previously had no way to contact and convert them to direct bookers.
Autonomous Re-Engagement Campaigns
Target.AI predicts exactly when each past guest is ready to rebook and automatically triggers personalized SMS and email campaigns at the right moment. No manual setup, no guesswork, 19% average conversion rate.
In-Stay Guest Messaging
Engage guests throughout their stay with automated day-before check-in messages, on-property welcome texts, announcements, and an AI-powered chatbot that handles common guest questions instantly.
Reputation Management
Automatically collect post-stay reviews, prevent negative feedback from going public, and grow your TripAdvisor and Google rankings.
Analytics & Revenue Attribution
Track campaign performance, direct booking revenue, and ROI in one place. Know exactly what Directful is earning for your property.
Enterprise-Grade Compliance
Fully registered campaigns with autonomous opt-in management. Compliant with TCPA, GDPR, ISO 27001, NIST Cybersecurity Framework, CCPA, and ADA.
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