IO Planner is a B2B sales CRM purpose-built for hotels. It connects to Mews via the Connector API to aggregate per-company revenue and reservation data into an automatic customer segmentation engine that surfaces sales opportunities when key accounts show signs of churn or growth. While most hotel software focuses on the guest journey, IO Planner focuses on the hotel's B2B sales pipeline — the corporate clients, MICE buyers and recurring travel partners that drive a substantial share of off-season revenue. The Mews integration is read-only and runs as a nightly batch. Each morning, IO Planner pulls reservations, companies and order items from the connected property, aggregates revenue per company over rolling 12-month and year-to-date windows, and updates a customer segmentation model that tiers accounts A through E based on revenue contribution. When a company moves between tiers, falls below a customer-defined threshold, or shows signs of going dormant, IO Planner automatically creates a sales opportunity with a recommended next action and an assigned account owner. Sales staff see a personal dashboard of opportunities requiring action; hotel directors see a leadership overview with pipeline funnel, conversion rates and timely-follow-up KPIs by seller. IO Planner is built specifically for the Nordic hotel market and integrates with Spectra, Techotel and Mews-based properties. Hotels typically activate the CRM module first and layer on Digital Guest, In-House and Marketing Plan modules as their needs evolve.
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