Iris connects to Mews, reads your catalog, and starts sending personalized ancillary upsell emails to your guests automatically. No templates to build, no copy to write. Orders land on the Mews folio after your team confirms them. Setup takes 15 minutes. Most hotels leave ancillary revenue on the table — not because they do not want to sell it, but because selling it takes time nobody has. Iris removes that barrier entirely. Iris connects to Mews through the Connector API. It reads your property configuration, your services catalog, and your guest reservations automatically. When a guest places an order through Iris, it is posted directly to their Mews folio as a custom line item at the confirmed price. Everything starts in Mews and ends in Mews — no manual data entry, no reconciliation, no disconnected spreadsheets. An onboarding wizard guides the setup. Iris reads your property details from Mews and discovers your ancillary catalog automatically — spa treatments, airport transfers, dining experiences, room upgrades, and more. It reads your hotel's own website to learn your fonts, colors, and brand style. No templates to design and no copy to write: Iris generates eleven branded tones of AI copy per campaign and stores them. The operator answers four short questions per campaign, turns it on, and Iris runs it every day. Every outgoing message is written in the guest's language, for their specific stay. A couple arriving for a weekend anniversary receives a different pitch for the spa package than a solo business traveler checking in for two nights. Fourteen email layouts adapt to the images available for each product. Guest landing pages wear the same branding as the email that brought them there. Every conversion sends a notification to the campaign owner. One click confirms or declines the order. Only after confirmation does the order post to the guest's Mews folio. The guest receives a confirmation email with a six-digit reference code. Hotel staff can also manage all pending orders from the Iris conversions dashboard. Iris does not require a marketing manager, a copywriter, or a campaign specialist. The onboarding wizard handles discovery. The AI handles copy. The platform handles scheduling, sending, and reporting. The hotel team handles fulfilment — the same way they always have. Sending limits, per-guest cooldowns, quiet hours, and campaign validity windows are all configurable once and enforced automatically every day. Iris subscriptions can be paused. Billing stops, sending stops, and when the property resumes, the plan and remaining allowance from before the pause come back exactly as they were. No penalty, no new contract, no lost history. Plans start at €49.99 per month. All features are included on every plan. The results dashboard shows sends, opens, clicks, orders, and confirmed ancillary revenue — with a trend view, a per-campaign breakdown, and a funnel showing where guests drop off. An uplift view compares mailed guests against a matched group who were not mailed, separating revenue Iris generated from revenue that would have happened anyway. Guest names and contact details never leave the platform. The AI receives anonymized behavioral context — stay patterns, party composition, product history — and returns a campaign selection. Personal data is substituted in memory at the moment of sending only. All guest communications include a legal footer with the property's name, address, privacy policy, and unsubscribe link. Consent is enforced at every step — unknown consent is treated as denied. A guest who opts out stays out permanently. ReLUfy is ISO 27001, ISO 27701, and ISO 42001 certified.
Product Gallery
