How to Message Your Hotel Guests
This guide unpacks an exclusive survey of Australian hotel guests and provides insights on how to get your hotel comms right throughout the guest journey.
Research
What’s in this guide?
Our friends at Torrens University Australia and Blue Mountains International Hotel Management School surveyed Australian guests about their preferences for hotel communication.
This guide presents the results in an easy-to-read format alongside clear analysis about what it means for your hotel messaging.
It covers:
- Pre-stay, in-stay and post-stay comms
- Communication channel preferences (e.g. email vs text)
- Messaging content by journey stage
- Key learnings from the data
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?