US hotel rooms are filling up again, but the revenue gap between direct and OTA bookings has never been wider. Where does your property sit?
This report is built on actual performance data from hotels using Mews across the United States. It looks at what’s shaping demand, how guests are booking and paying, and where the biggest revenue opportunities sit right now – from the $20 direct booking premium to the upsell gap between front desk and kiosk.
Download the report to see what the numbers say about the months past and the year ahead.
What’s in this report?
- Macro trends: See how geopolitics, fuel prices and consumer sentiment are reshaping US travel demand in 2026.
- Market performance: Find out occupancy, ADR and RevPAR performance across 2025 and into Q1 2026 – with a World Cup update for New York, Miami, LA and Philadelphia.
- Booking behavior: Get analysis on channel mix, booking windows, length of stay, payment methods and the direct vs OTA performance gap.
- AI adoption: Learn how 83% of US hoteliers are already using AI, where it's making the biggest impact, and what's still getting in the way.