US Hotels in 2026: Performance, Profitability and the AI Opportunity

Get the essential rundown on the state of US hospitality, including key performance metrics, the changes that hoteliers need to be aware of, and the actions you should be taking to help raise your revenue.

Aug 4
9:00 AM PST
Register Now
Hotelier webinar exploring US Hotels in 2026

Webinar Highlights

The webinar unpacks two of Mews's latest research reports: the 2026 US Performance Report and the 2026 Hospitality Industry Outlook. Built on real performance data and insights from 18 industry leaders, this session is designed for hotel owners, operators, GMs, and commercial leaders who want clarity and a roadmap they can actually use.


01
Unpack US market performance across occupancy, ADR and RevPAR through 2025 and into 2026.
02
Explore the $20 direct booking premium and the upsell gap between front desk and kiosk.
03
See how geopolitics, fuel prices and consumer sentiment are reshaping US travel demand.
04
Learn where AI is making an impact, where adoption is stalling, and what to do next.
05
Get practical next steps and use cases you can deploy without disrupting daily operations.

Meet your speakers

Matthijs Welle, CEO at Mews

Matthijs Welle

CEO at Mews

Alessandro Bottero, Director of Market Development at Mews

Alessandro Bottero

Director of Market Development

Jeremy Bratcher CEO & Co-Founder, Landingplace Hotels

Jeremy Bratcher

CEO & Co-Founder, Landingplace Hotels

Resources