9Hotel Collection shows the way with outstanding performance

Challenge

While channel managers remain a necessity to reach more customers, an over-reliance on OTA bookings means a large amount of revenue is lost through commissions.

Solution

Every 9Hotel Collection property uses Mews Booking Engine to allow guests to quickly and easily make reservations directly from their website. The user journey is simple with a minimal amount of clicks, while each property can offer various rates and extras once the guest has selected their room, including early check-in, breakfast and more. Guests can also choose to skip housekeeping during their stay, which reduces costs and saves time for the housekeeping team.

Result

• Every hotel is above the 3.3% industry average booking conversion rate
• 7.4% booking engine conversion rate for 9Hotel Paquis Geneva, 6.5% for 9Hotel Sablon Brussels
• 30% higher ADR for booking engine bookings compared to channel manager bookings

Challenge

Guest expectations are changing, and many now expect to be able to undertake much of their journey digitally.

Solution

Online Guest Services are a part of Mews Guest Journey, which includes features like online check-in and check-out. In order to check in online, guests are sent a pre-arrival email that includes a link, allowing them to complete the administrative part of their journey in their own time. This means that upon arrival they can get to their room faster, while front desk staff can focus more on being personable. Moreover, guests that check in online tend to be more engaged, with a higher spend.

Result

• 12% higher ADR for guests who check in online
• 24% of guests check in online at 9Hotel Cesàri Rome, 19% at 9Hotel Central Brussels