Brama's blueprint: small boutique hotel sees big wins with Mews
Discover how this 23‑room boutique hotel from the UK transformed a historic landmark into a tech-forward, guest-centric property.
Brama customer story
85%
occupancy rate
#1 ADR
within 5 miles, a new local benchmark
0%
chargeback rate with Mews Payments
About Brama
Brama sits within the Grade II-listed landmark building that was once at the centre of many of Bromley's historic moments. As the first boutique hotel in the area, it set out to raise the bar for local hospitality, pairing guest-centric tech with efficient, sustainable operations in a mixed-use space.
The team needed a system that was fast, intuitive and practical for both on-site staff and third-party contractors like housekeepers. When evaluating options, Mews stood out for its functionality, ease of use and accessible pricing - ideal for a new boutique opening.
"It's fantastic what Mews helps us achieve with such a small team. It does so much more than any other platform I've ever used."
Smart automation, lean operation
Challenge
As a small boutique property with a lean team, Brama needed to optimize daily operations without adding headcount.
Solution
Smart automation through Mews removed many of the tasks that previously slowed the team down. Online check-in and automated payments via Mews Payments have been pivotal in running the hotel efficiently. With payments fully automated and centralized, financial reporting is faster and more accurate. Beyond the core platform, Brama also took advantage of Mews Marketplace, connecting key integrations to extend automation across departments and their co-working and F&B partners.
Result
- Brama operates smoothly with a lean team and limited resources
- Operations and reporting are configured for future scalability
"Automation has completely changed how we work. It's far beyond anything I've experienced in previous roles."
Tech that guests actually feel
Challenge
Brama aimed to deliver a seamless, tech-forward guest journey in a market with little precedent for boutique hospitality.
Solution
Mews helped Brama build guest-centric workflows that make every stage of the stay effortless. Through Mews Booking Engine, guests can easily add extras like discounted day passes to Clockwise co-working spaces. And Mews Digital Key lets guests access their rooms securely using their smartphones - no hassle, no lost keys. Automated messaging and integrations with systems like in-room TVs keep guest communication smooth before, during and after each stay.
Result
- Reduced manual work and improved guest experience
"Mews handles the whole guest experience so well and it's incredibly simple to use for all parties."
Ease of use, clarity and instant answers
Challenge
Brama needed a system that staff could learn quickly and use confidently, without relying on constant external support.
Solution
Mews presents information in a clean, easy-to-read format, helping staff move efficiently from one task to the next. When questions do come up, Mews University provides instant, step-by-step guidance so the team can keep working without disruption. And when further help is needed, the built-in chatbot delivers accurate answers immediately - no waiting, no ticketing, no delays.
Result
- Staff stay productive and self-sufficient with minimal training
- The team resolves issues instantly through Mews University and in-platform chat support
"I've never used a chatbot this good. Just when you think you'll need to speak to someone, it already has the answer."
Looking ahead
Brama has shown that boutique hospitality can be both high-tech and deeply personal. With market-leading ADR and a proven business model, the team is now preparing to scale the concept, with new openings already on the horizon.
.webp)
Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
