Huge rise in RevPAR, ADR and conversions for Green Hotels
The French hotel group has seen success across the board with Mews, from easier payment requests to more direct bookings.
Green Hotels customer story
increase in RevPAR
97%
from Jan-June 2021 to Jan-June 2022
booking engine conversion rate
22%
for Eco Fleury Hotel
higher ADR
21%
with Mews Booking Engine compared to OTAs
About Green Hotels
There are five hotels in the Green Hotels portfolio, each located in Paris and northern France. The economy accommodation brand focus on environmentally friendly practices, while each hotel is themed around a different country in order to give guests a special experience. Green Hotels used to be with Planet Winner and chose to migrate to Mews following the acquisition, with properties onboarding at the very beginning of 2021.
“We’ve had amazing results with Mews Booking Engine, drastically cutting the amount of OTA commission we pay while also increasing our RevPAR thanks to upselling.”
Industry-leading booking conversion rates
Challenge
Green Hotels wanted a booking engine that makes it easy for guests to book onsite, rather than losing out on commission to OTAs.
Solution
Through Mews Booking Engine, guests can reserve a room in just a few clicks. The journey is straightforward and fast, with a variety of add-ons like parking and early check-in easily added with one click. A pop-up price comparison widget compares the live room prices with leading OTAs Booking.com and Expedia, giving the guests every reason to book immediately.
Result
• 18% booking engine conversion rate (3.3% is the average for independent hotels)
• 22% booking engine conversion rate for Eco Fleury
• 21% higher ADR with Mews Booking Engine compared to OTAs
Instant payment requests with Mews Payments
Challenge
Manually chasing guests for due or overdue payments can be a time-consuming and stressful part of the job for any front desk or reservations team.
Solution
Mews Payments makes payment requests simple. Within each guest profile there is a payments tab with a button for ‘Payment request’. From there, the team simply fills in the amount owed, gives a reason for the request (e.g. payment card declined) and chooses an expiration date. Custom messages can also be added, and clicking the ‘Create’ button will automatically send an email to the guest.
Result
• 80% success rate with payment requests
• 0.05% chargeback ratio
• One in ten online check-outs are paid through Google Pay
“Payment requests with Mews are really simple. They’ve empowered our reservations team to spend more time maximizing revenue rather than chasing payments.”
Looking ahead
In their first year and a half with Mews, Green Hotels have already seen impressive results. Occupancy has increased by 44% from the first six months of 2021 to the first half of 2022, while ADR has increased by 36% in the same time period. The team at Green Hotels are keen to improve even further by streamlining and automating more manual processes.
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