Hotel Oderberger combines a historic setting with a modern approach
The Best hotel in Berlin embraces technology across the guest journey to increase RevPAG and become more efficient.
Hotel Oderberger customer story
occupancy
88%
from summer 2021 to spring 2022
payment automation
100%
for card payments with Mews Payments
higher average ADR
14%
for guests who use online check-in
About Hotel Oderberger
Hotel Oderberger is a historic boutique hotel that was recently named Berlin's best hotel by Condé Nast. Originally designed as a palatial public bathhouse in 1898, the heated indoor swimming pool remains as a beautiful and unique centerpiece. The hotel also boasts a three-level restaurant, operates a stunning events space, and provides a mixture of rooms, suites and apartments for accommodation.
“Since moving to Mews, we’ve been able to transform our tech stack and connect to the best hotel tech solutions on the market. The results speak for themselves.”
No power, no problem
Challenge
Hotel Oderberger experienced a power cut that affected the local area and lasted for several days.
Solution
As Mews is a cloud-native property management system, it can be used from any device with an internet connection. This means that even without a power supply to the hotel, staff are able to work onsite with phones and tablets, or login to Mews and work remotely from any offsite computer.
Result
• The hotel was able to operate effectively for the full nine days of the power cut
"When we had a power cut, Mews helped to keep our operations running as usual. We could easily check in and check out guests, as well as handle invoices, reservations and changes – all on our phones, tablets and remotely."
A booking engine that boosts guest spend
Challenge
Although channel managers help hotels reach a wide audience, they take a large percentage of every booking through their commissions.
Solution
Hotel Oderberger uses Mews Booking Engine to increase their proportion of direct bookings and increase average guest spend. Guests have a clear, simple user journey to book a room, with an inbuilt price comparison widget that improves conversion. They’re also able to book extras such as parking spaces, bike hire, and F&B add-ons, increasing RevPAG.
Result
• 6.9% Booking Engine conversion rate (3.3% is the industry average)
• 5% higher average ADR for Mews Booking Engine bookings compared to channel manager bookings
Online check-in guests spend more
Challenge
Guest expectations are changing, and a big percentage expect a self-service journey that will get them to their room faster.
Solution
With Mews Guest Journey, Hotel Oderberger’s guests can check in online before they arrive, meaning they can skip any reception queues upon arrival. Moreover, these guests are typically more engaged with the hotel, and are more likely to spend more throughout their stay.
Result
• 15% of guests check in online (25% in some months)
• 14% higher ADR for guests who use online check-in
“Mews helps to give our guests a more modern experience, from self-check-in to instant payments, making them more engaged with our hotel as well as increasing their average spend.”
Mews Payments save time and reduces risk
Challenge
Taking guest payments can be a time-consuming and impersonal part of the guest journey.
Solution
Mews Payments allows Hotel Oderberger to automate the payment process, saving time for staff and guests. Once they have the guest’s payment details, they can charge them almost instantly at any stage of the guest journey without the guest having to provide their card again. Security protocols like 3D Secure and PCI DSS ensure that every transaction is safe and minimizes the risk of fraud, while Mews payment terminals complete a fully integrated payments ecosystem.
Result
• 100% payment automation through Mews Payments for card transactions
• 0.06% chargeback rate (travel industry average is 0.5%)
Looking ahead
Although the team at Hotel Oderberger are already seeing great results in terms of automation, there’s still more they want to achieve. They’d like to automate more of the guest journey while at the same time increasing the amount of personalization, which is possible through Mews and smart customer relationship integration partners. And, of course, the team aim to be named Best Hotel in Berlin for next year too.
.webp)
Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?