Prinz von Hessen customer story

Prinz von Hessen marries luxury service with modern technology

German full-service hotel brand embraces cloud technology for more agile booking, check-in, and event management.

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15% ADR increase

from June 2021 to March 2022

2x conversion rate

with Mews Booking Engine

17% online check-in rate

at Hotel Ole Liese

About Prinz von Hessen

The Prinz von Hessen brand combines tradition with modernity and offers distinctive experiences and products. The umbrella brand, Prinz von Hessen, includes all tourist and gastronomic sub-brands of the Hessische Hausstiftung and the Kulturstiftung des Hauses Hessen. With Mews, they operate the five-star Schlosshotel Kronberg, a 61-room full-service property in the heart of the country, and Hotel Ole Liese, a 23-room hotel at Gut Panker on the Baltic coast nearby Kiel.

These unique heritage properties provide a range of services and experiences beyond accommodation, including restaurants and bars, meeting and event facilities, a winery, and spa treatments. As such, it’s hugely important that their hospitality cloud is able to easily connect to a number of specialist integrations, from event management to POS solutions.

“Moving to cloud was something I felt very strongly about. The combination of power and agility made Mews the strongest candidate as we continue our digital transformation.”

Donatus Landgrave of Hesse
Hessische Hausstiftung, the foundation that owns Schlosshotel Kronberg

Embracing a booking engine with high conversions

Challenge

Check-out website abandonment is a problem faced by all industries, and hotels can lose out on potential reservations because of a poor user journey.

Solution

Prinz von Hessen use Mews Booking Engine for both hotels. The guest journey has been designed to be as simple as possible, with a clean interface that makes for easy navigation and booking. Add-ons can also be added to the cart, such as bottle of wine from their own winery or pet fees, and there are a number of rate options for guests, such as refundable or non-refundable rates.

Result

• Schlosshotel Kronberg has a conversion rate of 4.3%, almost double the industry average of 2.2%
• 16% higher ADR for booking engine reservations compared to channel manager bookings

“The data shows us that direct bookings have a higher average spend, so anything we can do to encourage them is good for business – the Mews Booking Engine is a big help.”

Sinisa Horvat
Director of Revenue Management, Prinz von Hessen

Connecting to a huge integration marketplace

Challenge

Full-service properties often have many moving parts and revenue streams, which can be hard to connect and keep track of.

Solution

Mews Marketplace is home to hundreds of integrations that connect directly with the Mews platform, allowing Prinz von Hessen to streamline the management of additional areas such as events and F&B. Fees from multiple sources can all be attributed to the same guest profile, ensuring an accurate record of total guest spending for reports, while guests get simpler billing.

Result

• Mews Marketplace has over 600 hospitality integrations to connect to
• €0 paid in connection fees

“When it comes to connectivity, Mews is best in class. It’s very easy to connect to new solutions and build the tech stack that suits our properties. We are impressed by the smooth flow among the different partners and the high quality of the Mews support team.”

Tina Groth-Müller
Chief Commercial Officer, Prinz von Hessen

Integration spotlight

Prinz von Hessen use 10 integrations, including a point-of-sale solution and a business intelligence tool.

Thynk

Thynk (formerly MYCE Cloud) is a customer centric meeting, events and venue management software that provides a full 360° view on MICE operations and gives Prinz von Hessen one place to manage these operations. The solution embraces automation and data management to reduce administration and increase productivity, with the help of a direct connection with Mews to create and update reservations, guest profiles and more.

View Thynk

SynXis

SynXis is a leading inventory and reservations management solution that allows Prinz von Hessen to easily set up and manage their tailored distribution strategy. The two-way integration with Mews means that reservations, rate updates and room inventory are always up to date with no need for manual imports between the two platforms.

View SynXis

Looking ahead

As Prinz von Hessen only went live with Mews in 2021, the team is still exploring ways to improve their already remarkable guest experience, particularly when it comes to embracing digitalization. Their next step will be the integration of the internal and external guest communication with different applications. Together with the support from Mews and integration, the brand is keen to build to the future.

Bonus fact: Schlosshotel Kronberg was used as a filming location for Spencer, the 2021 film about Princess Diana. The hotel and grounds doubles for Sandringham estate in the UK, reflecting the group’s royal connection.

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