Whoo Bacalan Bordeaux customer story

Whoo Bacalan Bordeaux gets results across the guest journey

The French blended hospitality brand improve RevPAR, booking engine conversion and payment automation through Mews. 

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upsell

32% RevPAR increase

year on year to 2022 

gateway_payments

100% of card payments automated

through Mews Payments 

thirdparty_booking

9% booking conversion rate

with Mews Booking Engine 

About Whoo Bacalan Bordeaux

Whoo Bacalan Bordeaux is a modern hospitality brand that combines the comfort of a home, the community of a hostel and the services of a hotel. Their hybrid blend of apartments and hostel space is set up for stays of a few days or a few months, with extra onsite services such as a fitness room, common area and co-working space. 

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“I love that Mews combines all the key elements of a hospitality cloud into one platform. Solutions like booking engine, payments and online check-in all integrate together, and anything extra we need can be easily connected to through Mews Marketplace.”

Alexandre Vanhoye
General Manager, Whoo Bacalan

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Almost 3x above average conversion rate

Challenge

Whoo Bacalan wanted to improve their proportion of direct bookings at the same time as boosting conversions for onsite visitors.

Solution

Mews Booking Engine provides a fast and simple means for website visitors to book a space. Once the stay dates have been chosen, users can choose a variety of options (including mixed dorms, female-only dorms and private dorms), while a pop-up comparison widget displays rates from leading sites such as Booking.com, persuading visitors to stay in the booking journey.

Result

• 9% conversion rate with Mews Booking Engine (3.3% is the industry average for independent hotels)
• Additional revenue generated through upsells such as breakfast and towel hire

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More ways for guests to pay

Challenge

Whoo Bacalan wanted to be able to easily track and report on all transactions, while making it frictionless and secure for guests to pay.

Solution

Mews Payments provides a secure payment gateway that prioritizes security and ease of use for staff and guests. Using a Mews Terminal, guests can pay by card, while payments can also be taken pre-arrival or post-departure. Whoo Bacalan Bordeaux use payment requests, sent via email, for which guests also use alternative payment methods such as Apple Pay and Google Pay.

Result

• 100% of card payments are automated through Mews Payments
• 0.05% of transactions are chargebacks

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“Mews Marketplace is fantastic because it gives us the power to define our own tech ecosystem. We can quickly connect to whatever we need, and a single source of billing keeps things simple.”

Alexandre Vanhoye
General Manager, Whoo Bacalan

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Integration spotlight

Google Hotel Search

Using this integration, Whoo Bacalan Bordeaux can decide which rates and spaces they want to distribute to Google. These rates are then displayed directly on Google Search and Maps when a user clicks on the hotel, helping to drive more direct bookings.

View Google Hotel Search

SiteMinder (EMEA)

SiteMinder is a leading channel manager. The Mews integration provides a real-time connection between Mews and over 400 booking channels, ensuring that Whoo Bacalan Bordeaux reaches a wide online audience with minimal manual effort required.

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