Power Up Your Pricing: How to Automate While Staying in Control
Most hotel rates still move at the speed of a spreadsheet. Around 72% of revenue managers price manually, and every rate that sits still while demand moves leaves money behind – roughly 13% of additional revenue.
Automating pricing is the obvious fix, but it's also the one most hoteliers hesitate over. Handing rates to a machine takes a lot of trust.
Hear from someone who already did it. Jonathan Anthamatten runs revenue at EMA House in Zurich alongside a full GM workload, across six properties and 60,000 guests a year. He was one of the first customers on Mews RMS, and he'll talk through what actually changed, what he still controls and his advice to anyone still pricing by hand.
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Power Up Your Pricing: How to Automate While Staying in Control
Meet your speakers
Harry Edwards-Marshall
Staff Product Manager, Revenue Management, Mews
Harry leads the vision behind Mews RMS, which aims to bring price automation and revenue intelligence at scale to independent hotels and groups alike. From the forecasting models to the guardrails that keep automation in the hotel's control, he's focused on building an experience GMs and revenue managers can trust from day one.
Diogo Vasques
Senior Product Marketing Manager, Revenue Management, Mews
Diogo drives go-to-market for Mews revenue management solutions, helping hotels get to value faster and adopt technology in a way that fits their goals. He turns innovation into a story hoteliers can act on: what technology can bring to their business and what it takes to get there.
Jonathan Anthamatten
General Manager, EMA House, Zurich
Jonathan runs six properties of hotel suites and serviced apartments, welcoming 60,000 guests a year. He handles revenue himself, on top of everything else a GM does, and was an early adopter of Mews RMS.
