UNFOLD 2026

Understand the technologies transforming hospitality and reshaping how hotels operate and compete – from AI and augmented intelligence to automation, data and more. You’ll walk away with what’s real, what’s hype and where your biggest opportunities lie.

Julie Linn Teigland, EY · Gilad Berenstein, Brook Bay Capital · Matt Welle, Mews

Discover how the Mews x Uber for Business partnership is redefining guest mobility. From airport transfers to in-stay transport, see how seamless, bookable journeys turn ground travel into a genuine hospitality touchpoint.

Christophe Peymirat, Uber for Business · Mike Coscetta, Mews

How will you benefit as we shift from siloed systems to a connected, API-first stack where inventory, pricing and distribution work as one? Leah Rankin explains why the platform decisions made today will define operational advantage for years to come.

Leah Rankin, SiteMinder

See the latest innovations shaping Mews OS. The Mews product and fintech teams take the stage to reveal the ideas, products and technologies they’ve been building – and what comes next for properties on the platform.

Pepa Starychfojtu · Yael Barak · Madeline Bushbeck · Conor Winders · Joel Ndreu

Digital transformation is no longer an option – it’s the price of staying relevant. The Mandrake team advises how hospitality businesses can adapt, evolve and grow operational resilience to thrive in a landscape where the rules constantly change.

Lucy Prothero, Profitroom · Jeremy Daudin, The Mandrake

A forward-looking discussion with investors, leaders and innovators on the forces reshaping hospitality. From evolving business models to AI-driven guest expectations, discover what high performance looks like in 2026 and what leading operators are doubling down on.

Kamalesh Patel, AAHOA · Lou Zameryka, Airbnb · Amber Asher, Asher Advisors · Richard Valtr, Mews · Margitte Verkruijsse-Reiner, Mews

Turn back-office operations into a competitive advantage with finance automation and embedded payments. Hear how Outsite.co and Amrâth Hotels are using payments infrastructure to change the economics of running a hotel.

Stijn Beauprez, Outsite.co · Kirsten van der Velde, Amrâth Hotels · Susanne Sandler, Mews

A practical workshop on unlocking revenue opportunities that benefit guests and operators. Clement Denarie shares real-world strategies used at The Hotel Brussels, showing how upgrade and upsell programs, when done right, can become a genuine driver of value.

Clement Denarie, Plusgrade · Ludwig Vanden Eynde, The Hotel Brussels

A live recording of Matt Talks Hospitality. Three hoteliers take the spotlight to share what sets their property apart – discussing the decisions, risks and thinking behind the brands they’ve built at De Durgedam, Limehome and Amano Group.

Stijn Soolsma, De Durgedam · Josef Vollmayr, Limehome · Mirco Weber, Amano Group · Matt Welle, Mews

Tune in to a practical talk on how to use digital tools to deepen guest relationships, including personalization, communication and the moments that matter most – directly from the operators who are getting it right.

Gorjan Lazarov, Orea Hotels · Daan de Bruijn, Bookboost · Laura Brinkmann, Effizia · Øyvind Frisak, CIC Hospitality · Sarah Dandashy, Ask a Concierge

A reminder of how powerful hospitality can be. Jan van Hovell shows how KLABU is reimagining it as a force for social good – using sport and shared space to create belonging, community and dignity for refugees across the world.

Jan van Hovell, Founder & Director, KLABU

The future of hospitality isn't bigger – it's more intentional. Halima Aziz and Bashar Wali explore the commoditization of hotels, what today's travelers actually value, and how Zedwell turned those insights into a brand built on doing fewer things, better.

Halima Aziz, Zedwell Hotels · Bashar Wali, This Assembly

Want to know how to build a brand with purpose? Charlie MacGregor shares the philosophy behind The Social Hub, and what it takes to challenge convention, stay purpose-led and create lasting cultural relevance.

Charlie MacGregor, The Social Hub

See what it takes to lead a hospitality business today. Operators from The Mandrake, Bob W and Gravity Haus reveal the decisions, trade-offs and principles behind how they run their properties – and what leadership looks like under pressure.

Eljesa Saciri, The Mandrake · Niko Karstikko, Bob W · Jim Deters, Gravity Haus · Danica Smith, Morningstar GX

A look back at the themes, conversations and moments that defined Mews Unfold – plus a celebration of the people, properties and ideas shaping the future of hospitality.

Richard Valtr, Mews · Matt Welle, Mews

Who’s setting the standard for modern hospitality? The Mews Unfold Awards close out the day, recognizing the hotels, teams and individuals driving innovation, operational excellence and unforgettable guest experiences this past year.